(VWDJDUDQWtDVHH[WLHQGHDOFRPSUDGRURULJLQDO\ FXDOTXLHUFRPSUDGRUSRVWHULRUGHSURGXFWRVFRPSUDGRVSDUDXVR
UHVLGHQFLDOGHQWURGHV(VWDGRV8QLGRV6LHOSURGXFWR HVWiVLWXDGRHQXQiUHDTXHQRGLVSRQH GHVHUYLFLRSRUSDUWHGHXQ
SURYHHGRUGHVHUYLFLRDXWRUL]DGRGH*(SRGUtDWHQHU TXHKDFHUVHFDUJRGHORVFRVWHVGHHQYtR RELHQSRGUtDVROLFLWiUVHOH
TXHOOHYHHOSURGXFWRDXQDFHQWURGH VHUYLFLRGH*(DXWRUL]DGRSDUDUHDOL]DUODUHSDUDFLyQ (Q$ODVNDODJDUDQWtDH[FOX\H
HOFRVWRGHHQYtRRODVYLVLWDVGH VHUYLFLRDVXFDVD
$OJXQRVHVWDGRVQRSHUPLWHQODH[FOXVLyQRODV OLPLWDFLRQHVGHGDxRVLQFLGHQWDOHVRFRQVHFXHQFLDOHV(VWDJDUDQWtD GD
GHUHFKRVOHJDOHVHVSHFtILFRV\XVWHGSRGUtDWHQHURWURV GHUHFKRVTXHYDULDUiQGHHVWDGRDHVWDGR3DUD VDEHUFXiOHVVRQ
VXVGHUHFKRVOHJDOHVFRQVXOWHDODRILFLQDGH DVXQWRVGHOFRQVXPLGRUORFDORODRILFLQDGHO 3UXFXUDGRU$WWRUQH\*HQHUDO
HQVXORFDOLGDG
*DUDQWH*HQHUDO(OHFWULF&RPSDQ\/RXLVYLOOH.<
*DUDQWtDGH*(SDUDVXHVWXIDGHFXELHUWDHOpFWULFR■9LDMHVGHVHUYLFLRDVXFDVDSDUDPRVWUDUOHFyPR
IXQFLRQDHOHTXLSR
■,QVWDODFLyQHQWUHJDRPDQWHQLPLHQWRLQDSURSULDGD
■'DxRRIDOODVGHOSURGXFWRHQFDVRGHDEXVRXVR
LQDGHFXDGRPRGLILFDFLyQXVRSDUDRWURVSURSyVLWRVTXH
QRVHDQHODGHFXDGRRXVRFRPHUFLDO
■'DxRDODHVWXIDGHYLGULRFDXVDGRSRUHOXVRGH
OLPSLDGRUHVGLIHUHQWHVDODVFUHPDV\DOPRKDGLOODV
UHFRPHQGDGDV
■'DxRDODHVWXIDGHYLGULRFDXVDGRSRUGHUUDPHV
HQGXUHFLGRVGHPDWHULDOHVD]XFDUDGRVRSRUSOiVWLFR
GHUUHWLGRTXHQRVHDQOLPSLDGRVFRQIRUPHDODVGLUHFFLRQHV
HQHO0DQXDOGHOSURSLHWDULR
■5HHPSOD]RGHIXVLEOHVGHODFDVDRUHDMXVWHGHOVLVWHPDGH
FLUFXLWRV
■'DxRDOSURGXFWRFDXVDGRSRUDFFLGHQWHVLQFHQGLRV
LQXQGDFLRQHVRDFWRVGHODQDWXUDOH]DGHIXHU]DPD\RU
■'DxRVLQFLGHQWDOHVRFRQVHFXHQFLDOHVFDXVDGRVSRU
GHIHFWRVSRVLEOHVFRQHVWHDSDUDWR
■'DxRVFDXVDGRVGHVSXpVGHODHQWUHJD
■3URGXFWRQRDFFHVLEOHSDUDIDFLOLWDUHOVHUYLFLRUHTXHULGR
/RTXHQRHVWiFXELHUWRSRU*(
7RGRVORVVHUYLFLRVGHJDUDQWtDORVSURSRUFLRQDQQXHVWURV
&HQWURVGH5HSDUDFLyQGH)iEULFDRQXHVWURVWpFQLFRV &XVWRPHU
&DUHDXWRUL]DGRV3DUDFRQFHUWDUXQDFLWDGHUHSDUDFLyQ HQ
OtQHDYLVtWHQRVHQ*($SSOLDQFHVFRPROODPHDO*(&$5(6
&XDQGROODPHSDUDVROLFLWDUVHUYLFLRSRUIDYRUWHQJD
DPDQRHOQ~PHURGHVHULH\HO Q~PHURGHPRGHOR
3HJXHDTXtVXUHFLER
6HUHTXLHUHIDFLOLWDUSUXHED
GHODIHFKDGHFRPSUDRULJLQDO
SDUDREWHQHUXQVHUYLFLR
EDMRODJDUDQWtD
(;&/86,Ï1'(*$5$17Ë$6,03/Ë&,7$6³6X~QLFR\H[FOXVLYRGHUHFKR HVODUHSDUDFLyQGHOSURGXFWRWDO\
FRPRVHLQGLFDHQHVWD*DUDQWtDOLPLWDGD&XDOTXLHUJDUDQWtD LPSOtFLWDLQFOX\HQGRODVJDUDQWtDVLPSOtFLWDV
GHFRPHUFLDELOLGDGRDGHFXDFLyQSDUDXQILQGHWHUPLQDGR HVWiQOLPLWDGDVDXQDxRRHOSHUtRGR GH
WLHPSRPiVEUHYHSHUPLWLGRSRUODOH\
3RUHOSHUtRGRGH *(UHHPSOD]DUi
8QDxR&XDOTXLHUSDUWHGHODHVWXIDDJDVTXH IDOOHGHELGRDGHIHFWRVHQORVPDWHULDOHV
$SDUWLUGHODIHFKD RHQODIDEULFDFLyQ 'XUDQWHHVWDJDUDQWtDOLPLWDGDGHXQDxR*(WDPELpQ SURSRUFLRQiVLQ
GHODFRPSUDRULJLQDOFRVWRDOJXQRWRGDODPDQRGH REUD\ORVVHUYLFLRVLQWHUQRVSDUDUHHPSOD]DUSDUWHVGHIHFWXRVDV
&LQFRDxRV8QDHVWXIDGHYLGULRGHUHHPSOD]RVLHV TXHODUXSWXUDVHGHEHDXQJROSHWpUPLFR OD
$SDUWLUGHODIHFKD GHFRORUDFLyQRVLHO PROGHVHGHVJDVWD
GHODFRPSUDRULJLQDO8QDXQLGDGGHVXSHUILFLHUDGLDQWHVL VHTXHPD
'XUDQWHHVWDJDUDQWtDDGLFLRQDOOLPLWDGDGHFXDWURDxRVXVWHG VHUiUHVSRQVDEOHGHFXDOTXLHU
ODERURVHUYLFLRHQFDVD