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Phocus is the capture processing and file manage-
ment application aimed primarily at Hasselblad 3F
file handling. Phocus Mobile offers remote viewing
and control when shooting tethered while Phocus
Quick offers a very rapid and simplified file process-
ing capability.
Phocus allows the extraction of the most detailed files from
the world’s most advanced cameras to your desktop in a pro-
fessional and efficient manner.
Phocus works the way that photographers work and provide
serious photographers with a well thought out, and intuitive
workflow, designed to provide maximum power and options
with a minimum of effort. Phocus produces ground-breaking
new levels of image quality and technical precision and when
combined with the world’s finest optics and image sensors
the result is exactly what you would expect from Hasselblad –
simply stunning image quality.
FEATURES IN PHOCUS
Ultimate Image Quality
· Hasselblad Natural Color Solution (HNCS)
· Sophisticated lens corrections for H and V system lenses
(DAC)
Specialized Tools
· Advanced Tethered Camera Controls
· Phocus Mobile *
· Live Video
· Scene calibration & reproduction tools
· Leading edge Moiré removal
· Highlight recovery, shadow fill, clarity and dust spot
removal tools
· Camera Configuration
plus:
· Easy-to-use inter face
· Extensive customization options for individual work-
flow scenarios
· Import/Export of Image Adjustments, Keywords, Work-
flow settings etc.
· High quality printing
· Slide show
· RAW file support from more than 150 DSLR cameras
· License free software (unlimited installations - no regis-
tration issues)
Any File from Anywhere!
Phocus allows you to import your files, RAW or otherwise and
work in the same powerful and intuitive processing environ-
ment, no matter where your files are coming from. This means
that you can browse, handle, adjust, and process all kinds of
RAW and non-RAW formats.
Phocus supports RAW files from more than 150 cameras, in-
cluding Canon, Nikon, Leica, Sony, Fuji, Olympus, and so on**,
as well as the most common file formats such as TIFF, JPEG,
DNG, and PNG, making it easier than ever to work as you see
fit, not as your camera dictates.
Ultimate Image Quality
Phocus combines with Hasselblad Natural Color Solution
(HNCS) and Digital Auto Correction (DAC) to provide ultimate
image quality in every image you create. With Phocus, the
moiré that can occur on even extremely high-resolution im-
ages is effectively removed automatically and directly on the
raw data, leaving image quality intact and saving hours of te-
dious post-production work.
Tethered shooting is also very smooth with Phocus Remote
camera controls providing a number of remote functions,
such as remote focusing, live view, aperture and exposure
time controls, etc.
PHOCUSPhocus Quick
Phocus Quick allows a preview of images from camera
to screen at the touch of a button. Your original images
(in RAW format) remain on the memory card and can be
backed up automatically if you wish. Either way, you can
view and review in Phocus Quick and still go back later
and fine-tune your images. The perfect combination of
ease of use and peace of mind! Phocus Mobile is avail-
able for free download from the Hasselblad website.
Phocus Mobile
Phocus Mobile is available for the iPhone®, iPad® and
iPod Touch®. It enables you to connect wirelessly to a
computer running Phocus and to remotely browse your
high-resolution RAW, JPEG and TIFF images.
This provides a handy solution for working with clients
in the studio, enabling each person to view images on an
individual iOS device, rather than all gathering around a
single computer.
Phocus Mobile also allows users to remotely operate
and trigger a tethered camera, giving control of many
parameters, all neatly presented in a virtual camera dis-
play. This feature is very convenient for remote control
of the camera when it’s located in a difficult-to-access
position. Phocus Mobile is available for free download
at the App Store.
* Phocus Mobile is available for download on the App Store.
** Full list available at http://www.apple.com/aperture/specs/raw.html