The Hasselblad H series of cameras consists of building new developments on the shoulders of the previous generation. In this way all the previous work-experience based and branch-demanding features are automatically included. So, just when you think things can't get much better, they do. And the H5D is that model - all the good things from before and then some!

The H5D series heralds a step up that is noticeably greater than before. There are changes and many are 'from the ground up'. The H spirit thrives but has now matured to reinforce further its position in the rapidly changing world of digital imaging. Future proofing is key to a secure placing for working photographers. The H5D provides a reliable connection to the fleeting environment of digital imaging technology so when the wind changes direction, the H5D remains as the safeguarding companion to provide support.

There are five models to choose from to suit the varied demands from the professional world. They start with the entry level 40 MPixel model that right from the outset confidently takes on most rivals from all brands and beats them with star quality results. The models then just get better and better. At the other end of the scale is the 200 MPixel MultiShot model that raises the bar so much for product work that it is in a league of its own.

True to Hasselblad philosophy, interchangeability and versatility span all models regarding lenses and accessories with minimal restrictions. This applies not only to H5 but all H1, H2, H3 and H4 models as well. The H system additionally breaks rank regarding series limitations with the ability to use other lenses from the V system or when using the sensor unit on view cameras. In short, you have access to a more comprehensive world to apply medium format quality to.

Hasselblad's best kept secret is knowing that every link in the chain that leads to the page in the magazine has to reach a certain standard; it is that simple. That's why Hasselblad spends so much time and energy into checking those almost endless behind-the-scenes details and standards because they understand this simple concept. There is no magical formula to Hasselblad success other than an understanding of what is required to produce the best results available in the world today and an acceptance that there are no short cuts in this process. Hasselblad does its best to produce the best; there is no other way to achieve the Hasselblad star quality.

Medium format photography is about professionalism. Camera systems have to be professional, handling has to be professional and captures have to be professional in quality.

Hasselblad knows it and delivers it; professionals know that too.

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Hasselblad H4D200MS user manual