Depending on the picture content, you may not see the effect visually even if you have changed the settings.
CineMotion
[Auto 1] : Provides smoother picture movement than the original
[Auto 2] : Displays
[Off] : Turns off [CineMotion].
If the image contains irregular signals or too much noise, this setting is automatically turned off even if [Auto 1] or [Auto 2] is selected.
Advanced Settings
Sets [Picture Adjustments] settings in more detail.
[Reset] : Resets all the advanced settings to the factory settings.
[Black Corrector] : Enhances black areas of the picture for stronger contrast.
[Adv. Contrast Enhancer] : Adjusts [Backlight] and [Picture] by judging the brightness of the screen. This setting is effective for dark images and scenes.
[Gamma] : Adjusts the balance between bright and dark areas of the picture.
[LED Dynamic Control] : Optimizes contrast by adjusting brightness in individual sections of the screen.
[Auto Light Limiter] : Reduces glare such as in scenes where the entire screen is white.
[Clear White] : Emphasizes white colors.
[Live Color] : Makes colors more vivid.
[White Balance] : Adjusts the level of each color.
[Detail Enhancer] : Enhances the details of the picture.
[Edge Enhancer] : Enhances the edges of the picture.
[Skin Naturalizer] : Makes the texture of skin smoother.
[i/p Conversion Preference] : Sets the priority for optimizing quality or display speed of the picture. Selecting [Speed] reduces the delay between an operation of a game controller/PC mouse and the TV’s response.
[Speed] in the [i/p Conversion Preference] setting does not function for progressive signals. 
[LED Dynamic Control] is available depending on the TV model.
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