Target Markets for Color Printers

Sales

Business Objectives

RESEARCH & DEVELOPMENT

Research, design and develop new products/services

Evaluate design considerations

Bring quality products/services to market in a timely manner

SALES & MARKETING

Key Questions

Do you send customer letters, forms, and surveys that require a timely response?

Do you wish to draw attention to presentations with full color overheads?

Are multiple copies of color presentations distributed to inside/outside groups?

Are technical reports prepared in-house or sent outside?

Key Applications

Manuals Internal forms Technical reports Complex documents Drawings Questionnaires Memos, letters

Sell products at a profit

Create the proper company image for the customer through marketing and communications activities

Develop advertising and incentives to influence buying

Conduct research on business direction and trends

TRAINING

Design, develop and deliver training

Certify completion/competency

Meet employee development requirements

Are you paying large outside costs for design work that could be done in-house?

Do your sales ideas/marketing pitches include color images?

Are you including color in your proposals and presentations to prospective buyers?

Do you wish to highlight sensitive/important material to help customers in decision making?

What visuals do you give for training purposes? How is color added and why?

Are hard copies of presentations made available for handout?

Do you produce course completion/ competency certificates using color?

How can color be used to emphasize

critical information in manuals and self-paced training?

Presentations, proposals Signage, posters Reports, product guides New product announcements Training materials Newsletters, surveys Journals

Market literature, pitchbooks

Surveys, evaluations

Response forms

Calendars

Training manuals, workbooks Handouts, orientation materials Article/photo/illustration reprints Recruitment materials

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Xerox Color Laser Printer manual Research & Development, Sales & Marketing, Training