POSITIONING

System Naming

Dell Latitude Naming Tree

Dell Latitude X300

– Dell

Company Name

Latitude Brand Name

– X

Family Name

300 Product Category – UltraLight

Actual System Name for platform

Name

Processor

Screen Size & Resolution

Dell Latitude X300 Intel® Pentium® M processor at 1.2GHz

12.1” XGA (1024x768)

Brand Positioning

Dell Latitude notebooks offer mobile computing solutions designed to be customised for business. Latitude notebooks are designed to lower the total cost of computing for business and institutional customers by:

Providing durable notebooks that deliver the requirements for everyday use

Helping to incorporate mainstream, relevant, standards-based technology

Helping to maintain consistency and commonality across platform iterations

Providing a variety of service and support options for the mobile user

System Positioning/Target Market

The Latitude X300 is the thinnest and lightest of all Latitudes. Weighing in at only 1.32kg’s and measuring a mere 19.8mm’s thin – the Latitude X300 delivers outstanding usability and unconscious mobility for business on the move. This notebook is built for the rigors of travel – with both the durability and usability that is demanded by business travelers.

Starting at 1.32kg’s and 19.9mm’s thin

Latest Low Volt Mobile Pentium M 1.2GHz processor

Memory Expansion – supports up to 1152 MB RAM

Integrated Intel? 855GM graphics featuring up to 64MB shared graphics memory

Fully integrated v.92 capable modem and 10/100 Ethernet LAN on the system and 10/100/1000 on

the MediaBase

Internal (MiniPCI) 802.11b, 802.11b/g* or 802.11 a/b/g* wireless card supported with two built in dual band internal antennae standard in every system. *IEEE 802.11g draft specification.

Bright, easy to read 12.1” XGA display

Optional X300 MediaBase – with abundant connectivity ports, a battery bay for additional system battery life and battery charging and a media module bay for use with the Latitude D-Family media.

Optional High Capacity (Extended Life) battery – 65 WHr Lithium Ion

Optional X300 Extended Battery Charger

Full Operating system support – Windows 2000, Windows XP Pro and Windows XP Home.

Dell Latitude reliability and durability

Dell Latitude Standard 3yr Next Business Day Service & Support

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Dell X300 manual System Naming, Brand Positioning, System Positioning/Target Market