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Avoid combinations of a text colour and background colour of contrasting brightness.
Avoid using grey as it may contribute to afterimage burn-in.
Avoid using colours of contrasting brightness (black and white; grey).
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Regular Text colour Change
-Use bright colours of similar brightness.
Interval: Change text colour and background colour every 30 minutes
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-Move and change text every 30 minutes as shown below.

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20:30

-Regularly display a moving image along with a logo.
Interval: Display a moving image along with a logo for 60 seconds after using for 4 hours.
-Brightness: refers to the lightness
or darkness of a colour which varies
depending on the amount of light
emitted.