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In selling the C6055 and C7570, your most effective strategy is to show customers how they can produce color documents more quickly and cost-effectively than is possible on a dedicated color system while still producing black & white documents at a market-leading cost with the same machine footprint. The increased capability of these MFPs also means more color printing can be brought in- house to save the time and money associated with outsourcing. Your focus will be on helping users understand how the C6055/C7570 can effectively consolidate their existing base of black & white and color laser and inkjet printers, color copiers and outsourced printing in a single, compact, affordable solution that saves them time, money, space and reduces user training requirements.

Customers will be delighted to learn that the C6055/C7570 series offers a very competitive cost per page (CPP) for black & white documents, while at the same time delivering a more economical CPP for color documents than dedicated color printers and copiers can offer. The C6055/C7570 series offers a clear integration path for office and light production users from existing solutions. By taking this path, they will consume less space and power, benefit from a consistent and easy-to-operate user interface, and take advantage of the best price/performance on the market in its class.

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