THORENS MM001 manual “consequently analog”, preface

preface

“consequently

analog”

In spite of many attempts by global players of the music business to silently edge out the vinyl record (and with it analog music per se) from the market, we at Thorens have consequently further developed analog technology. It’s because we do believe that music still sounds best the way it’s being created, namely analog. Exactly for this reason we also believe that the good old vinyl record is far from tak- ing its terminal breath. This ist even more so, since the LP starts where most CD players stop and MP3 players have already disappeared: the unspoiled, high-fidelity rendition of music. In this respect the analog turntable will always portray its owner as a music connoisseur who is looking for relaxation and gathering strength through music rather than one who courts short-lived trends and digital gloss over. For those who consider music a most important issue, the vinyl record will always be first choice anyway!

We at Thorens feel bound to analog. This is why our pro- ducts, from record player to power amplifier, only operate completely in the analog domain, i.e. without any digital signal modulation. You can certainly hear this. This is why music lovers all over the world always associate Thorens with hi-fi components of the highest quality in sound and craftsmanship.

In order to cope with this high demand in every respect, nearly all products are still developed and manufactured in Germany. This means each product embraces the kind of craftwork known as “Made in Germany”, which we are very proud of.

Heinz Rohrer (Thorens)