Ricoh MP C6000, MP C7500 manual Market Potential

Page 18

Market Potential

High speed MFP segment growing at pace

Decline in high speed B&W MFP sales

Huge growth in high speed colour MFP sales

European sales of colour outstripping the US and Asia Pacific

Sales of high speed colour MFPs to overtake B&W in 2009

MP C6000 & 7500 first engines with colour speed to replace high speed mono

US

Forecast by Gartner Dataquest June 2006

Color 41-69cpm

 

 

 

 

FC 41-69 cpm

BW 41-69 cpm

 

 

 

2005

2006

2007

2008

2009

2010

EU

 

 

 

 

 

Forecast by infoSource

 

 

June 2006

 

 

 

 

ColorCapable 60-89cpm & FC50cpm +

 

 

CC60-89 cpm & FC 50cpm+

BW 60-89 cpm

 

 

 

2005

2006

2007

2008

2009

2010

AP

Forecast by Gartner Dataquest June 2006

Color 41-69cpm

 

 

 

 

FC 41-69 cpm

BW 41-69 cpm

 

 

 

2005

2006

2007

2008

2009

2010

Industry observers like Gartner, Dataquest and Infosource predict huge growth in the sale of colour capable MFPs, particularly higher speed, higher productivity devices. The European market is way ahead of the US and Asia Pacific in its acceptance of colour. Infosource forecast that in Europe, by 2009, 50% of all high speed MFP sold will have colour capability!

At the moment there is a large and virtually untapped market for high speed, high productivity colour MFPs . Whilst manufacturers have introduced low to mid speed colour capable devices, there has not, until now, been a colour engine with the sheer

speed and productivity necessary to replace high speed black and white machines.

The Aficio MP C6000 and MP C7500 with their exceptionally fast colour output speeds and versatile handling are the first MFPs with the capability to replace high speed high volume black and white in the general office and light production environments. There is little viable colour competition in this sector. By taking a lead now you can take easy advantage of the high page volumes, both black and white AND colour, that these machines will generate.

Market Potential

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Image 18 Contents
Sales Guide Aficio MP C6000 and MP C7500 Page Contents Page Introduction European Market Shares Category 4CCIntroduction Product Concept Product ConceptQuick Overview Quick OverviewQuick Overview General Features General FeaturesFunctionality, Feeds and Speeds Higher Productivity Comparison with PredecessorImprovements Comparison with PredecessorComparison with Predecessor Fax, Scan, Print and Security Features Within the Aficio colour and mono MFP ranges Target Reliability and VolumeProduct Positioning Product PositioningConfiguration Overview Configuration Overview Aficio MP C6000SP and MP C7500SP Configuration Aficio MP C6000SP and MP C7500SP Upgrade Path Function Configuration Summary External Options Marketing Objectives Marketing ObjectivesMarket Potential Market PotentialTarget Markets General OfficeTarget Markets Aficio MP C6000SP and MP C7500SP Sales Strategies for the General OfficeLight Production Sales Strategies for Light ProductionKey Selling Points Versatile Paper FeedKey Selling Points Key Selling Points High Productivity Second Warm UpHigh Capacity Ardf Maintaining ProductivityFull Speed Duplex Matched Speed PeripheralsNew Fusing Unit Key Selling Points Superb Image QualityNew Developer Unit Choice of Controllers Ground Works GW ControllerFiery E-7100 and E-8100 Controllers Key Selling Points Simple Operation Automation of Complex Tasks More InformationSimplified Display Simple Job ManagementKey Selling Points Advanced Communication Drop Out Colour Thumbnail SearchPreview Before Send High Speed Fax OptionIP Fax Intelligent Business Fax SP modelsInternet Fax LAN FaxKey Selling Points Professional Handling Options Options for Light ProductionA3/DLT LCT RT4000 Folding Unit Z4000 A4/LT LCT RT43A3 DLT Tray Sheet Staple Finisher SR5000Cover Interposer CI3260 Sheet Finisher with Saddle Stitch Staple SR4020Source Cover Interposer CI5000 Bin Mail Box CS391Plockmatic Booklet Maker BK5010 High-Speed Network Options Key Selling Points GW Controller SP modelsNetwork Ready PS3 OptionBlack-Over-Print CLP Colour SimulationBonjour Host Print Solution Key Selling Points Fiery Print Controllers Colour MatchingPantone Colours ‘Spot On’ Option Auto Trapping OptionSpot On Option Hot Folders Option Efi Impose OptionKey Selling Points Soft Features and Utilities Web Image MonitorTransmission of Documents with Web Image Monitor SmartDeviceMonitor for ClientNetwork Device Management DeskTopBinder Lite Simple Secure User Authentication Key Selling Points Document SecurityCopy Mask Protection Data Over Write SecurityMachine and Option Specifications Engine SpecificationsMachine and Option Specifications Paper Specifications Capacity measured with A4 80 g/m² Size WeightCopier Specifications Machine and Option Specifications Aficio MP 2550 and MP GW Printer Specifications MP C6000SP/C7500SPFiery Printer Specifications EFI Fiery Controller E-7100 EFI Fiery Controller E-8100GW Scanner Specifications Fax Specifications ITU-T Ccitt G3Interface Specifications WEP / WPA / WPASecurity Specifications MP C6000SP/C7500SPWeee Consumable Specifications Consumable SpecificationsService Concept Service ConceptCompetition CompetitionFunctionality Yes Reduce network traffic Brand Aficio Canon Advantages Model MP C6000 IRC5185i Brand Aficio Xerox Advantages Model MP C6000 WorkCentre EFI PDL Brand Aficio Canon Advantages Model MP C7500 IRC5185i Brand Aficio Xerox Advantages Model MP C7500 WorkCentre Brand Aficio Xerox Advantages Model MP C7500 DocuColor Brand Aficio Sharp Advantages Model MP C7500 MX-7001N Page Page Ricoh UK Limited