Ricoh MP C7500, MP C6000 manual Target Markets, General Office

Target Markets

Target the General Office with print and scan ready SP versions

-Replace slow and unproductive colour machines

-Use B2C strategy to replace high volume B&W

Target Light Production with EFI version and professional finishing

-Compact and low cost alternative to colour ‘heavy metal’

-Supplement or replace high speed black and white MFPs

		General Office							Production
Need	Occasional		General	Colour			Office		Light	Heavy
	Colour		Colour	Dedicated			Application		Production	Production
Application	E-mail, Web, Excel, Powerpoint								CAD, Quark, Photoshop
Media	Copy		Copy and	Copy paper,		colour copy			Colour copy paper, thick
	recycled		colour copy	paper and	thick paper				paper, coated paper, wide
	paper		paper						paper
Colour Ratio	<30%		30-70%	>70%				>80%
higher volumes
MP C6000/7500EFI							Main Target
MP C6000/7500SP				Main Target
MP C3500/4500E1				Main Target
MP C3500/4500	Main Target			Secondary		Target
MP C2500/3000E1				Main Target
MP C20/25/3000	Main Target		Secondary Target
MP C1500sp	Main Target
lower volumes

General Office

With their high colour productivity, the Aficio MP C6000 and MP C7500 can directly replace high speed mono devices in the office, adding colour without compromising office productivity. Excellent image quality means that the machines can be used to produce customer-facing material like proposals,

presentations and reports, whilst document centre features like scan-to-email and high speed fax mean the machines can be used to streamline workflows. Aficio MP C6000SP and MP C7500SP print and scan ready versions of the product are likely to gain highest approval in the general office environment.

Target Markets 19