Ricoh MP C7500, MP C6000 manual Target Markets, General Office

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Target Markets

Target the General Office with print and scan ready SP versions

-Replace slow and unproductive colour machines

-Use B2C strategy to replace high volume B&W

Target Light Production with EFI version and professional finishing

-Compact and low cost alternative to colour ‘heavy metal’

-Supplement or replace high speed black and white MFPs

General Office

Production

Need

Occasional

General

Colour

Office

Light

Heavy

Colour

Colour

Dedicated

Application

Production

Production

Application

E-mail, Web, Excel, Powerpoint

CAD, Quark, Photoshop

Media

Copy

Copy and

Copy paper,

colour copy

Colour copy paper, thick

recycled

colour copy

paper and

thick paper

paper, coated paper, wide

paper

paper

paper

Colour Ratio

<30%

30-70%

>70%

>80%

higher volumes

MP C6000/7500EFI

Main Target

MP C6000/7500SP

Main Target

MP C3500/4500E1

Main Target

MP C3500/4500

Main Target

Secondary

Target

MP C2500/3000E1

Main Target

MP C20/25/3000

Main Target

Secondary Target

MP C1500sp

Main Target

lower volumes

General Office

With their high colour productivity, the Aficio MP C6000 and MP C7500 can directly replace high speed mono devices in the office, adding colour without compromising office productivity. Excellent image quality means that the machines can be used to produce customer-facing material like proposals,

presentations and reports, whilst document centre features like scan-to-email and high speed fax mean the machines can be used to streamline workflows. Aficio MP C6000SP and MP C7500SP print and scan ready versions of the product are likely to gain highest approval in the general office environment.

Target Markets	19

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Contents

Sales Guide Aficio MP C6000 and MP C7500 Page Contents Page European Market Shares Category 4CC IntroductionIntroduction Product Concept Product ConceptQuick Overview Quick OverviewQuick Overview General Features General FeaturesFunctionality, Feeds and Speeds Comparison with Predecessor Comparison with PredecessorImprovements Higher ProductivityComparison with Predecessor Fax, Scan, Print and Security Features Product Positioning Target Reliability and VolumeProduct Positioning Within the Aficio colour and mono MFP rangesConfiguration Overview Configuration OverviewAficio MP C6000SP and MP C7500SP Upgrade Path Aficio MP C6000SP and MP C7500SP ConfigurationFunction Configuration Summary External Options Marketing Objectives Marketing ObjectivesMarket Potential Market PotentialGeneral Office Target MarketsTarget Markets Sales Strategies for Light Production Sales Strategies for the General OfficeLight Production Aficio MP C6000SP and MP C7500SPVersatile Paper Feed Key Selling PointsKey Selling Points Second Warm Up Key Selling Points High ProductivityMatched Speed Peripherals Maintaining ProductivityFull Speed Duplex High Capacity ArdfKey Selling Points Superb Image Quality New Fusing UnitNew Developer Unit Ground Works GW Controller Choice of ControllersFiery E-7100 and E-8100 Controllers Key Selling Points Simple Operation Simple Job Management More InformationSimplified Display Automation of Complex TasksKey Selling Points Advanced Communication High Speed Fax Option Thumbnail SearchPreview Before Send Drop Out ColourLAN Fax Intelligent Business Fax SP modelsInternet Fax IP FaxOptions for Light Production Key Selling Points Professional Handling OptionsA3/DLT LCT RT4000 Sheet Staple Finisher SR5000 A4/LT LCT RT43A3 DLT Tray Folding Unit Z4000Bin Mail Box CS391 Sheet Finisher with Saddle Stitch Staple SR4020Source Cover Interposer CI5000 Cover Interposer CI3260Plockmatic Booklet Maker BK5010 PS3 Option Key Selling Points GW Controller SP modelsNetwork Ready High-Speed Network OptionsCLP Colour Simulation Black-Over-PrintBonjour Host Print Solution Colour Matching Key Selling Points Fiery Print ControllersAuto Trapping Option Pantone Colours ‘Spot On’ OptionSpot On Option Efi Impose Option Hot Folders OptionWeb Image Monitor Key Selling Points Soft Features and UtilitiesSmartDeviceMonitor for Client Transmission of Documents with Web Image MonitorNetwork Device Management DeskTopBinder Lite Key Selling Points Document Security Simple Secure User AuthenticationData Over Write Security Copy Mask ProtectionEngine Specifications Machine and Option SpecificationsMachine and Option Specifications Capacity measured with A4 80 g/m² Size Weight Paper SpecificationsCopier Specifications Machine and Option Specifications Aficio MP 2550 and MP MP C6000SP/C7500SP GW Printer SpecificationsEFI Fiery Controller E-7100 EFI Fiery Controller E-8100 Fiery Printer SpecificationsGW Scanner Specifications ITU-T Ccitt G3 Fax SpecificationsWEP / WPA / WPA Interface SpecificationsMP C6000SP/C7500SP Security SpecificationsWeee Consumable Specifications Consumable SpecificationsService Concept Service ConceptCompetition CompetitionFunctionality Yes Reduce network traffic Brand Aficio Canon Advantages Model MP C6000 IRC5185i Brand Aficio Xerox Advantages Model MP C6000 WorkCentre EFI PDL Brand Aficio Canon Advantages Model MP C7500 IRC5185i Brand Aficio Xerox Advantages Model MP C7500 WorkCentre Brand Aficio Xerox Advantages Model MP C7500 DocuColor Brand Aficio Sharp Advantages Model MP C7500 MX-7001N Page Page Ricoh UK Limited