LG Electronics MBA 9120 manual List of Prospects & Decision-makingmethod

Models: MBA 9120

1 21
Download 21 pages 16.48 Kb
Page 11
Image 11
List of Prospects & Decision-making method

List of Prospects & Decision-making method

Potential Sales Volume

used

 

I believe that the overall pattern of the

The product was released to limited sellers in

decision making process of this product is

October of 2002, and just went nationwide on

really a combination of the Buyer Action and

April 11. The initial amount of units sold in the

Buyer Resolution theories. However, why and

first couple of months was over 300. I am

when should I buy would, or could, fall out of

currently trying to get more detailed analysis from

the HQ regarding the sales and target markets.

the process because it would indicate a need

 

(not too many people need an $8K unit).

 

 

 

People on tight schedules: People who are always

 

on the go.

 

 

 

Families whose kitchen is the hub of action in the

 

house

 

 

 

People who are interested in having music, TV

 

and/or the Internet in the kitchen.

 

 

 

People who are interested in having the very latest

 

technologies integrated into their lives.

 

 

 

People who want the very best regardless of cost.

 

 

 

People who want to have many features and

 

products combined and condensed—all in one-rs.

 

 

 

11

Page 11
Image 11
LG Electronics MBA 9120 manual List of Prospects & Decision-makingmethod