NEGOTIATIONS
Company Name: LG Electronics_______
Product Name: Internet refrigerator (IR)_
| Customer’s Concern | Type of Concern | Possible Response |
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| Price is too high | Price | “The price includes the ability to |
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| have many functional household |
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| appliances built into the most |
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| technologically advanced kitchen |
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| product available on the market” |
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| I am not too familiar with | Time | “The unit users MS Windows and is |
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| computers and I am a little |
| very user friendly. The programs |
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| concerned about learning how |
| are all accessible via touch screen |
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| to use it |
| and the main, and sub, menu is |
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| very intuitive” |
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| Have not heard too much | Source/Product | “LG Electronics (LGE) currently has |
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| about LG Electronics |
| sales of over $5.6 billion and is a |
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| division of LG Group, which is |
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| headquartered in Seoul, Korea. LG |
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| Electronics began manufacturing |
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| refrigerators in 1965. Today, LG |
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| Electronics has over 72 subsidiaries |
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| and 55,000 employees around the |
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| world and is known for their use of |
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| technology in integrating that |
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| technology into useful products. |
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| I don’t want to have to get up | Product | “The system comes with a fully |
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| to change the channel on the |
| functioning remote.” |
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| TV. |
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| Metallic finishes usually show | Product | “We have developed a finish that is |
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| fingerprints. |
| extremely easy to clean; however, |
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| the finish is very resistant to |
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| showing marks left from normal |
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| use.” |
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| XYZ company has always | Source | “We take pride in both our product |
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| provided good service. |
| and our warranty and will back it up |
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| with equal or better customer |
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| service.” |
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| We don’t have a LAN | Price | “A LAN connection is definitely |
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| connection. |
| recommended but not a necessity. |
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| Your cable company or telephone |
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| company could install a connection |
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| when you are ready to upgrade.” |
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| We want all of our appliances | Source/Product | “We do offer a great number of |
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| from the same vendor. |
| appliances and will continue to |
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| expand to meet our client base.’ |
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17
