PRODUCT and FEATURE BENEFITS
Brief Company description:
Beginning with LG Chemicals in 1947 and LG Electronics in 1958, LG currently consists of 47 affiliated companies in four business fields: Chemicals & Energy, Electronics and Telecommunications, Finance, and Service with 300 worldwide offices and subsidiaries and 130,000 employees. Since establishing its first overseas manufacturing subsidiary in the United States in 1982, LG has pursued international expansion and today is a global company with regional headquarters in key locations around the world. LG is headquartered in Seoul, Korea. LG Electronics is the largest company within the LG family, with revenues of $13 billion (US) and 64,000 employees working in 72 international subsidiaries. LG Electronics products are marketed in more than 180 countries. LG Electronics is comprised of four separate companies: Digital Display & Media Company, Digital Appliance Company, Mobile Handsets Company and Information & Communications Systems Company. The LG Electronics Digital Appliance Company (LGE DAC) produces laundry products, refrigerators, microwave ovens, vacuum cleaners and air conditioning
Product or created product solution:
The Internet refrigerator is much more than that of an additional monitor for your home computer; in fact, it is a fully functioning,
Technical expertise needed:
Not too many technical details to remember if one is familiar with the technology in today’s world; however, it would be appropriate to get to learn all the programs that operate on this system. One does need to have the newer and improved cooling designs and properties in mind because they are important to some customers, and the product itself.
Life Cycle:
This product is relatively new and on the cutting edge of home/computer
Pricing:
The pricing may be a little far out of reach for the ordinary,
| Feature | Corresponding Benefit |
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| LG Electronics has revenues over US$ 13 billion annually. | Customer has assurance and backing of large, successful |
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| company. |
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| The TV, Audio, and Internet capabilities are | You can use existing connections to download video, |
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| systems. | audio, recipes or to watch TV immediately; also saving |
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| valuable counter space. |
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| System has a | This incredible feature allows you to not only leave |
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| complete voice messages, but also allows you to leave |
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| photos. Other linked features include a calendar, photo |
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| album and cookbook. |
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| Unit contains a | If any function appears to be out of sync, the self- |
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| diagnostic function will detect this and display a |
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| if necessary; saving you the guesswork! |
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