CUSTOMER STRATEGY

Typical buying motives of prospect:

The primary motive for this type of product, namely a refrigerator, is one of need. There are very few households or businesses today that do not have a refrigerator—I have seen a fully equipped house with wealthy inhabitants that would eat out everyday and had no refrigerator. This product, however, stretches beyond actual need and lands in the “want” column.

Questions such as the following would have to be asked by the salesperson to ensure a reliable sale.

Is the kitchen a major gathering point in the household?

Do the customers have a computer for browsing the Internet in the kitchen? If yes, then does it take up valuable counter space?

If no, then, would they like to be able to have the capability? Do the customers have a television and/or radio in the kitchen?

If yes, then does it take up valuable counter space?

If no, then, would they like to be able to have the capability? What, if any, are the main problems with their current unit?

Not cooling; space; out of style; not user friendly; etc.

Is the household busy with the comings and goings of the family to where notes are often left out of place or they are forgotten?

How will the customer pay?

If the answer is cash or a major credit card then there is no problem.

If the answer is, “ I need to finance through this store” then the question of annual income will come into play. This is important because if the annual income is only around $30K, then purchasing an $8K refrigerator may not be the correct choice, then again, it may.

Why does the customer want the unit?

Is the customer familiar with our company and our other products?

The typical prospect as an individual (and as a company representative, if appropriate):

The typical prospect is an individual and it could also be noted that they have a higher than average income. The following are some examples of buyers.

People on tight schedules: People who are always on the go. Families whose kitchen is the hub of action in the house.

People who are interested in having music, TV and/or the Internet in the kitchen.

People who are interested in having the very latest technologies integrated into their lives. People who want the very best regardless of cost.

People who want to have many features and products combined and condensed—all in one-rs.

These prospects, for the most part, would be found through personal buyers the prospect hires or having them come into the store in person. Another way to find more prospects would be to for a relationship with upscale builders

Tools for managing and tracking progress with customer relationships and prospects (CRM, ACT!, etc.):

I believe that overall because the clientele is relatively small and the base is made up of mostly individuals, that a very basic CRM could enhance the seller-customer relationship. It would be a good tool to have in order to send “thank you” cards when appropriate and/or contact the buyer regarding new products. It could also be a good tool to track certain characteristics of the buyers so one could better target other prospects.

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LG Electronics MBA 9120 manual Customer Strategy, Typical buying motives of prospect
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MBA 9120 specifications

The LG Electronics MBA 9120 is a cutting-edge microwave oven that combines style with innovative technology to enhance the cooking experience. Designed for versatility, this model offers a wide range of features that cater to the varying demands of contemporary kitchens.

One of the standout features of the MBA 9120 is its smart inverter technology, which allows for precise temperature control. This technology ensures that food is heated evenly, preventing hot and cold spots, and thus enhancing the flavor and texture of meals. Whether you are defrosting, reheating leftovers, or cooking a gourmet dish, the inverter functionality adjusts power levels seamlessly, allowing for accurate cooking results.

The microwave also boasts a spacious interior, enabling users to prepare multiple dishes or larger portions simultaneously. With its generous capacity, family meals or gatherings can be accommodated easily, making it an excellent choice for busy households. This spacious design does not compromise on exterior aesthetics, as the MBA 9120 features a sleek and modern look that complements any kitchen decor.

Another noteworthy characteristic is the inclusion of various auto-cook presets, which simplify meal preparation. Users can quickly select their desired dish, and the microwave will automatically adjust cooking times and power levels for optimal results. These presets cover a range of food categories, from popcorn and baked potatoes to more elaborate dishes, ensuring versatility in meal preparation.

The intuitive control panel features a user-friendly design, allowing users to navigate through settings with ease. It includes a digital display that shows cooking time and mode, making it easy to keep track of meal preparation. Additionally, the touchpad is responsive and straightforward, minimizing the learning curve for new users.

Moreover, safety is prioritized in the MBA 9120, with features like a child lock to prevent unintended use. This is particularly beneficial for families with young children, ensuring peace of mind when the microwave is not in use.

In terms of energy efficiency, the LG MBA 9120 is designed to consume less energy while maximizing performance. This not only helps in reducing environmental impact but also contributes to lower electricity bills.

In summary, the LG Electronics MBA 9120 is a modern microwave oven that seamlessly blends advanced technology with user-friendly features. Its smart inverter technology, spacious design, auto-cook presets, intuitive controls, and commitment to safety make it an ideal choice for anyone looking to enhance their cooking experience while enjoying the convenience of a high-quality microwave.
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