NEED DISCOVERY

Company Name: LG Electronics________

Product Name: Internet refrigerator (IR)

 

 

Preplanned Questions to Discover Buying

Customer Response

 

 

 

Motives

 

 

 

1.

How did you first learn of the IR?

“I first saw the product at the Home in Garden show in

 

 

 

 

Orlando, Florida, and then again in Miami”

 

 

 

 

 

 

 

2.

Have your purchased other LG products?

“I have not but my best friend suggested LG because

 

 

 

 

they are known for their technological features and

 

 

 

 

reliability”

 

 

3.

Do you use a TV, computer, or radio in the

“Yes, we have all of those and a few more that clutter up

 

 

kitchen?

the kitchen and take up valuable counter space”

 

 

 

 

 

 

 

4.

Are you looking to consolidate several

“Yes, I want to have as much counter space available in

 

 

optional non-necessity items in your kitchen?

the kitchen”

 

 

 

 

 

 

 

5.

Is your household very mobile where

“Yes, it seems that the only time we do get together is

 

 

efficiency and ease of communication are

after we “schedule” an appointment to do so. Therefore,

 

 

vital?

an effective communications center that is readily

 

 

 

 

available to all members would be beneficial”

 

 

 

 

 

 

 

6.

What is it that you do not, or did not, like

“Obviously, it did not have any of the interactive features

 

 

about you current, or previous, unit?

this unit offers and it did not provide adequate cooling in

 

 

 

 

all areas of the fridge”

 

 

 

 

 

 

 

7.

Are you constrained by any monetary

“The only constraint we have is that we cannot afford to

 

 

limits?

make a cash payment up front. We are able to make just

 

 

 

 

about any monthly payment under $250”

 

 

 

 

 

 

 

8.

How many individuals are living in the

“Currently, there are 4, but once the other one returns

 

 

household currently?

home for the summer, the count will be 5”

 

 

 

 

 

 

 

9.

What is the most important feature you are

“Besides a fully integrated operations center, I am looking

 

 

looking for?

for quality build and true functionality”

 

 

 

 

 

 

 

 

 

“We are currently having a house built and wired for all

 

 

10. Is your need immediate or do you plan on

purposes, so we would need it installed in approximately

 

 

purchasing a unit in the future?

2 montlhs”

 

Presentation Strategy Selection:

The Presentation strategy needed for the successful sale of an $8000 refrigerator would appropriately be the persuasive presentation strategy. The need is there for most people to have a refrigerator; however, one is able to spend less than $1500 if all they are interested in is a basic “cold box”.

14

Page 13 Page 15
Page 14
Image 14
LG Electronics MBA 9120 manual Need Discovery
Page 13 Page 15

MBA 9120 specifications

The LG Electronics MBA 9120 is a cutting-edge microwave oven that combines style with innovative technology to enhance the cooking experience. Designed for versatility, this model offers a wide range of features that cater to the varying demands of contemporary kitchens.

One of the standout features of the MBA 9120 is its smart inverter technology, which allows for precise temperature control. This technology ensures that food is heated evenly, preventing hot and cold spots, and thus enhancing the flavor and texture of meals. Whether you are defrosting, reheating leftovers, or cooking a gourmet dish, the inverter functionality adjusts power levels seamlessly, allowing for accurate cooking results.

The microwave also boasts a spacious interior, enabling users to prepare multiple dishes or larger portions simultaneously. With its generous capacity, family meals or gatherings can be accommodated easily, making it an excellent choice for busy households. This spacious design does not compromise on exterior aesthetics, as the MBA 9120 features a sleek and modern look that complements any kitchen decor.

Another noteworthy characteristic is the inclusion of various auto-cook presets, which simplify meal preparation. Users can quickly select their desired dish, and the microwave will automatically adjust cooking times and power levels for optimal results. These presets cover a range of food categories, from popcorn and baked potatoes to more elaborate dishes, ensuring versatility in meal preparation.

The intuitive control panel features a user-friendly design, allowing users to navigate through settings with ease. It includes a digital display that shows cooking time and mode, making it easy to keep track of meal preparation. Additionally, the touchpad is responsive and straightforward, minimizing the learning curve for new users.

Moreover, safety is prioritized in the MBA 9120, with features like a child lock to prevent unintended use. This is particularly beneficial for families with young children, ensuring peace of mind when the microwave is not in use.

In terms of energy efficiency, the LG MBA 9120 is designed to consume less energy while maximizing performance. This not only helps in reducing environmental impact but also contributes to lower electricity bills.

In summary, the LG Electronics MBA 9120 is a modern microwave oven that seamlessly blends advanced technology with user-friendly features. Its smart inverter technology, spacious design, auto-cook presets, intuitive controls, and commitment to safety make it an ideal choice for anyone looking to enhance their cooking experience while enjoying the convenience of a high-quality microwave.
Top Page Image Contents