| DEMONSTRATION |
Company Name: LG Electronics | Product Name: Internet refrigerator (IR) |
Selling tools to be used: The best selling tool to use is the unit itself. Since most sales will be made in- house, the physical product, along with its
| Feature to Be Demonstrated | What I Will Say (Include | What I or the Customer Will |
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| Benefit) | Do |
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| Touch Screen | “This unit has the latest touch screen | I will show the customer the |
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| technology which allows the user to | screen. At this point they will do |
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| easily navigate through screens | nothing. I will ask them if they |
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| without having to pull out the | want me to show them how this |
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| keyboard” | feature, along with the onboard |
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| programs can add value to their |
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| lives. |
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| Ultra quiet | “We have isolated this in order for | Have the prospect listen to the |
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| you to hear, or actually not hear, the | difference in ambient noise. |
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| typical sounds of the unit as it |
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| functions. Next to it is another |
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| common fridge from IOU corporation. |
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| You can hear how much more quiet |
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| our unit is compared to the other |
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| one” |
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| ** | “I want to now show you the many | Have the prospect watch and listen |
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| THE FOLLOWING COULD BE | features of this exceptional unit” | as I explain the main menu and its |
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| COMPLETED BY THE DEMO |
| features |
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| PROGRAM LOADED ONTO THE |
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| DEMO UNIT EXPLAINING, IN |
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| AN INTERACTIVE FORMAT, THE |
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| VARIOUS PROGRAMS; |
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| HOWEVER, I WILL ACT AS IF |
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| THE UNIT HAS NOT HAD ITS |
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| DEMO PROGRAM LOADED— |
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| MUCH WILL BE THE SAME. |
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| TV | “The 15.1” LCD screen offers crystal | Have the customer look at the |
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| clear reception with a wide 160 | screen from various angles to show |
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| degree viewing angle. It also has a | clarity. Also have the customer |
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| remote control for ease of use” | change channels via remote. |
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| Internet | “The internet feature allows you to | The customer would now be fully |
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| surf the web as you normally would | involved with the demonstration. I |
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| do on your PC. This feature can let | would just be walking them through |
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| you do many things beyond searching | various programs. I would have |
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| the web; it can let you check emails | them logon and visit the LGE |
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| and search the net for various | website. |
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| recipes. |
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| Cook Book | “In addition to searching the web for | Have the prospect open the |
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| recipes, you could also import and | cookbook and pull up several |
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| save your favorites within the on- | recipes. |
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| board cook book” |
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15
