RELATIONSHIP STRATEGY
Company Name: LG Electronics_______
Product Name: LG Internet Refrigerator
My Relationship Strategy
Typical
The relationship that develops between the salesperson and the client should certainly be one of utmost professionalism. The product being sold, although it is a refrigerator, is a very
Attitude of Salesperson:
Attitude is often described as being “everything”. And, in a realistic sense, it is very true. Attitude can have an effect on a person, or number of persons, long after the first meeting has ended. This effect can be positive or negative or, at times, neutral. In every meeting one would hope for the positive outcome; however, all too often human beings let negativity settle into their attitude, statements, and actions. This ultimately leads to poor performance and a less-
Appearance:
The typical appearance will vary with the outlet and with the client. For example, if the outlet has a policy of wearing an embroidered oxford or polo, then that is what will be worn by the salesperson. If the store contains all exclusive items and the dress code is varied, I would suggest an oxford and tie. If one has a meeting with a large contractor who builds exclusive homes and wants information regarding this product, then, perhaps, a suit would do. Be flexible, but be yourself. A positive, knowledgeable salesperson in a polo shirt could outsell a negative salesperson in a fine
Relationship Strengthening Methods:
Honesty and integrity can be a key strengthening method used by not only salespeople, but also by anyone who wishes to be a person of good character. The ability to follow through on promises made verbally or contractually (in written form) will cement the efforts
Become genuinely interested in other people
Be a good listener. Encourage others to talk about
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