Sony G90 manual Sion? In Understanding Media, McCluhan

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audience for the first time. There are always surprises. Things

you worried were unclear the audience tracked perfectly;

things you never imagined would be a problem turn out to

require a lot more thought and work. Previews were useful for

studios, too, helping them determine the kind of movie they

had, the more effectively to market it.

But in our marketing-obsessed age, where high among the

Monday morning headlines, even in Podunk, USA, are the

weekend grosses of the latest movies, the principal function

of previews now is to let the marketing people tell the film-

makers how to “fix” their movies to make them easier to mar-

ket. One of my favorite minor spectacles of our time is watch-

ing rich, powerful studio executives and movie producers

hang on the every word of teenagers in focus groups for some

scrap of a clue as to anything objectionable that might make

the movie under discussion unpalatable to the 16-25 age

group. They pay slavish attention to witless comments built

around words like “rad,” “awesome,” or “icky” as they bring

the common denominator lower and lower.

The studios don’t care about older moviegoers any more,

and you have only to look at the latest products – this is being

written as the summer approaches – to see where their sights

are set. Previews have become a degraded and degrading

process that only the most powerful or committed of direc-

tors can withstand and prevail against. It’s the only part of the

editing process that I actively hate, and every editor and direc-

tor I know feels exactly the same way.

Most movies are now cut on computers, rather than on film

itself, and only assembled as films relatively late in the process.

Does this affect the way movies are edited? I suppose it must,

but when I look at my work before and after Avid, I don’t see

any differences that I can attribute to the technology alone.

When Avids first appeared, you did see a great many more dis-

solves because, unlike film, the computer lets you see the dis-

solve immediately.2 A far bigger influence than the tools them-

selves is the whole home-video market.

Fifty years ago, Jack Warner used to say that the life of a

movie was basically three months, which may explain why

the studios were so careless in handling and storing the mas-

ter negatives once movies had their theatrical runs. But the

video market has not just given theatrical movies a whole

new lease on life, it has practically become their life. Most

people now see movies on video, whether via cable or

through rentals. (The best single thing about the advent of

DVD is the hope among many of us that it will supplant

videotape as the preferred viewing medium, so that home

viewers will have decent picture and sonic reproduction.)

This cannot help but affect the way movies are made. I

can’t recall that I’ve ever cut with anything other than the-

atrical viewing in mind, but just the other day something

happened that gave me pause. I wanted to end a particularly

intimate scene by dropping back to an extreme long shot

that Ron Shelton had filmed. I use big screen (30”) monitors,

but when I cut in the long shot, I realized I couldn’t even see

the two actors. For all I or anyone else knew, I was cutting

to a different scene or I was doing a time cut. The actors

completely disappeared, and I thought that when the movie

shows on television this is exactly what will happen there as

well. And because the medium I was using to cut the film is

video, it was driven home to me more forcibly than before. I

2 In computerized editing, the movie is only edited in the video/com- puter domain; the final product is still film, which is assembled from a cut-list generated by the computer with numbers corresponding to each piece of negative.

made the cut anyway, because I knew it would

be effective in the theater, and we continue to

make movies for viewing in the theater.

Peckinpah, old theater man that he was,

always believed that one of the most

important aspects of moviegoing was

leaving your house, joining other peo-

ple, and seeing the movie as part of a

large audience: in other words, the

communal aspect of the experi-

ence, and also, of course, the

giving of your full attention to

the movie that being in a the-

ater demands. But this is not the

way most movies are watched

these days, and it is sobering to think

through the implications of this from the

editorial point of view. Do most people who

watch movies at home actually set aside time

and watch the movie? Do they turn off the tele-

phone or at least silence it? Do they watch the

movie as an integral, unbroken experience? Or

do they, as I suspect, treat it as a social occa-

sion? In Understanding Media, McCluhan

argued, correctly, I think, that a televi-

sion in the home becomes rather like

another person in the house, its

content less important than its

presence as an electronic

device with sounds and

images of its own that it

brings to the party. Peo-

ple talk, go to the

refrigerator, pause

the movie for any

number of valid

and invalid rea-

sons. This is the

reality of what the

movie experience

has become after a

hundred years during

which it was hailed as the great art form of the

Twentieth Century.

Why, then, in making a movie do we

continue to lavish such care on pace, on

tempo, on rhythm, on timing, on conti-

nuity of performance, story

through-line, narrative clarity, and

all the rest? If through the medium of

television, a movie becomes just

another member of the household,

merely one of the party, with no more

claims to our attention than anyone or any-

thing else, what becomes of the art of film or, indeed, of the

film experience itself?

I haven’t any brilliant answers right at hand. But when

I contemplate the future of movies as the technology

of home video becomes ever more sophisticated

and widely available, I do find myself feeling

rather like Dorothy after the tornado has car-

ried her far, far from home. Whatever else,

Toto, this really doesn’t seem to be

Kansas any more.

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Sony G90 manual Sion? In Understanding Media, McCluhan