Copy Protection, Privacy, and the TiVo Service

70

• TiVo intends to make available new services in the future. These
services will be governed by the privacy policies of the respective
service providers.
• NOTE TO TIVO BASIC SERVICE CUSTOMERS: If your TiVo DVR
is receiving the TiVo Basic service, you may not (i) be able to opt out of
our collection of Anonymous Viewing Information and Diagnostic
Information from that TiVo DVR, (ii) opt out of your receipt of
communications we send you in the event you provide us with Contact
Information (though you are not required to provide us with any
Contact Information as to that TiVo DVR), (iii) engage in commerce
transactions from that TiVo DVR, (iv) use content delivery services
with that TiVo DVR; (v) use the Online Scheduling feature with that
TiVo DVR, or (vi) be able to change your privacy preferences to allow
TiVo to collect Personally Identifiable Viewing Information from that
TiVo DVR.
• NOTE TO CUSTOMERS WITH MORE THAN ONE TIVO DVR:
Generally, TiVo will cause all of all the TiVo DVRs on your account
receiving the TiVo Plus service to have the same “opt” status. See Sec.
2.9 of the Privacy Policy for further details.
TIVO PRIVACY POLICY
Please read this Privacy Policy carefully. It provides important information
on how your privacy is protected when using the TiVo service.
In order to provide you with a better, more satisfying television experience,
TiVo Inc. (“TiVo”) collects and uses certain types of information, as
described in this Privacy Policy. The User Information (defined below) you
provide to the TiVo Digital Video Recorder (referred to in this Privacy
Policy as your “TiVo DVR”) in your house and to us at TiVo enables your
TiVo DVR to select programs you want it to record and, if you are TiVo
Plus service user, to suggest programs you might enjoy.
By using your TiVo DVR and the TiVo service, you consent to the
provisions of this Privacy Policy including the privacy preferences set forth
in Section 4.1. This Privacy Policy explains our commitments to your
privacy in the following areas:

1 Our User Information Definitions

In discussing the kind of information TiVo collects, it is important to
distinguish between anonymous information and other information that
specifically identifies you or your household. Too often people refer to
“personal information” or “personally identifiable information” without
really making clear what they mean. TiVo has developed the following
definitions to help clarify this important issue. We use “User Information”
as a general term that refers to any information relating to you or your use
of the TiVo service. The following are more specific types of User
Information.
1.1 “Account Information” means information about you and your TiVo
DVR, including your Contact Information (defined below) and other
information linked to your Contact Information such as the model and
Service Number of your TiVo DVR, your ZIP code, software version
used, your TV programming source (cable, satellite or an antenna), the
type of cable hook-up (digital or analog) and level of TiVo service
(TiVo Basic, TiVo Plus, premium services, etc.), privacy preferences,
and the cable or satellite box model that you use. You provide us with
this information when (a) you set up your TiVo DVR with TiVo Basic
service or (b) when you register as a user of the TiVo Plus service. This
Service Information (defined below) is sent to TiVo on an ongoing
basis to enable TiVo to provide the TiVo service to your TiVo DVR.
Account Information also includes information we may receive about
you in a communication from you or a Third Party. Account
Information does not include any Personally Identifiable Viewing
Information, or Anonymous Viewing Information, as defined below.