Copy Protection, Privacy, and the TiVo Service
76handling of your information in providing you such features or services to
which you must agree if you wish to use such features or services.
7 Home Network Applications.TiVo DVRs connected to a home network may be able to discover Third
Party applications on your personal computer or other network servers that
can be accessed on your DVR. These applications are identified on the
TiVo menu with a computer icon and may not conform to TiVo’s privacy
policy. You understand and acknowledge that TiVo is not responsible for
any such Third Party applications you choose to access. We caution you not
to enter any personal or sensitive information (such as social security or
credit card numbers) while using an application unless you have verified it
is from a source that you trust.
8 Security of User Information.When you contact us by e-mail or phone regarding your TiVo service, we
ask you for certain Account Information—in order to verify your identity—
before accepting requests to make changes to your TiVo service. We take
these steps to ensure that only you or a household member who knows your
Account Information will be able to access or change your User
Information.
TiVo uses industry-standard methods such as encryption to secure the
communication of viewing information from your TiVo DVR to TiVo. In
addition, TiVo uses industry-standard methods of securing its databases of
User Information, including the use of firewalls. Except as provided
elsewhere in this Privacy Policy, TiVo limits access to User Information
databases to those persons in the TiVo organization who have a business
need for such access, including servicing your account, informing you of
service news and special TiVo offers, or aggregating Account Information
or Anonymous Viewing Information for the purpose of conducting
research, and targeting new users. However, you should know that no
company, including TiVo, can fully eliminate security risks associated with
User Information.
9 General9.1 Future Features, Services, and Amendments to this Privacy Policy. We may add to or upgrade the TiVo service to provide you with
new features on an ongoing basis. We may also make available new
services in the future. New services will be governed by the privacy
policies of the respective service provider. To the extent that any new
features or services may require amendments to this Privacy Policy to
describe the treatment of User Information, these amendments are
effective upon notice to you. In the event that we make a substantial and
material change to our treatment of User Information, such as a change
in the way that we collect, use, or disclose Personally Identifiable
Viewing Information, we will notify you of such planned change and
offer you the opportunity to alter your privacy preferences.
9.2 Technical Problems. Even though TiVo has taken significant steps to
ensure that your User Information is never collected, used, or disclosed
by TiVo except as set forth by this Privacy Policy, technical mistakes
are possible. If such a mistake takes place, we will take commercially
reasonable steps to correct it.
9.3 Contact TiVo. Our intention is to be diligent in protecting your
privacy by strictly following our Privacy Policy. If you would like to
make suggestions or find out more about our privacy practices, please
call us at 1-877-367-8486 or send us a letter.
Our mailing address is TiVo Inc., ATTN: Privacy Policy, 2160 Gold
Street, P.O. Box 2160, Alviso CA 95002-2160.
9.4 Entire Agreement. The term “including” in this Privacy Policy shall
mean “including without limitation.” This Privacy Policy supplements