Copy Protection, Privacy, and the TiVo Service
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TiVo Privacy Policy

PREAMBLE

TiVo Inc. (“TiVo”) is committed to protecting the privacy of your personal
information. The TiVo Privacy Policy is published on the World Wide Web
at www.tivo.com/privacy. We have printed it here for your convenience,
but we encourage you to check the web site or call us for a copy of the
current Privacy Policy.
This Privacy Policy applies to your use of the TiVo service (also known as
the TiVo Plus service) and/or the TiVo Basic service, as the case may be.
For purposes of convenience only, the TiVo service (also known as the
TiVo Plus service) and the TiVo Basic service are each referred to
individually as the “TiVo service” in this Privacy Policy. Where the Privacy
Policy differs depending on the type of service you have, that difference
will be noted. Use of your TiVo® Digital Video Recorder (referred to in this
Privacy Policy as your “TiVo DVR”) with the TiVo service will signify
your acceptance of this Privacy Policy. Thank you for using the TiVo
service!

SUMMARY OF THE TIVO PRIVACY POLICY

TiVo knows how important personal privacy is to you, so we have designed
our system and established strict policies to help protect the privacy of your
Personally Identifiable Viewing Information. In summary, we want you to
know that:
• The TiVo DVR collects certain types of information from its users,
including Anonymous Viewing Information, Diagnostic Information,
Commerce Information, and Service Information (each as defined
below).
• TiVo does not collect or access any Personally Identifiable Viewing
Information (as defined below) from your TiVo DVR without your
prior consent. Absent your consent, TiVo does not keep track of what
shows you-as an individual or household- have watched, recorded, or
rated with “Thumbs Up” or “Thumbs Down.” NOTE: If your TiVo
DVR is receiving the TiVo Basic service, you may not be able to
consent to TiVo’s collection of your Personally Identifiable Viewing
Information from that TiVo DVR.
• TiVo does collect Anonymous Viewing Information; that is,
information about viewing choices made while using your TiVo DVR,
but that does not identify you as an individual or household. In other
words, there is no personally identifiable information associated with
your Anonymous Viewing Information that could identify the
Anonymous Viewing Information as coming from you or your
household.
• TiVo also collects Diagnostic Information from a small number of
randomly sampled TiVo DVRs for quality control purposes. If you
subscribe to the TiVo Plus service and don't want your Anonymous
Viewing Information and Diagnostic Information used in any way,
simply tell us by writing to us or calling us at 1-877-367-8486.
• If you affirmatively elect to engage in a commercial transaction such as
by responding to an advertisement or promotion, TiVo will collect and
disclose your Commerce Information (as defined below) to the
commerce partner fulfilling the transaction.
• If you affirmatively elect to use the Online Scheduling feature of the
TiVo Plus service or download content to your TiVo DVR using a TiVo
content delivery service (“CDS”), TiVo will collect the Personally
Identifiable Viewing Information associated with fulfillment of your
individual request(s). Use of the Online Scheduling feature or content
delivery service, however, does not change your privacy preferences
with respect to viewing choices made in the privacy of your household.