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to TiVo that would enable TiVo to identify the TiVo DVR from which
it came.
If you expressly choose to allow TiVo to collect your Personally
Identifiable Viewing Information, TiVo may use this information for
surveys, audience measurement, and other legitimate business
purposes.
2.3 Anonymous Viewing Information. We use Anonymous Viewing
Information to develop reports and analyses about what programs,
advertisements, and types of programming our users (as a whole or in
subgroups) watch or skip, for other programming or advertising
research, and for any other legitimate business purpose. For example,
we use Anonymous Viewing Information to develop inferences that
people who watch show X also watch show Y. We also use Anonymous
Viewing Information to help with the investigation of technical issues
with our systems.
2.4 Diagnostic Information. TiVo collects Diagnostic Information logs
from a small number of randomly sampled TiVo DVRs for quality
control and technical troubleshooting purposes.
2.5 Commerce Information. TiVo uses Commerce Information as
described in Section 1.5.
2.6 Feature Generated Requests Information. TiVo uses Feature
Generated Request Information for the purposes described in Section
1.6.
2.7 Activating the TiVo Plus Service. When you activate a TiVo DVR
that was receiving TiVo Basic service to receive the TiVo Plus service,
and it is the only TiVo DVR on your account receiving the TiVo Plus
service, your TiVo DVR will provide Anonymous Viewing Information
and Diagnostic Information to TiVo. You may opt in to the collection of
Personally Identifiable Viewing Information or opt out of TiVo’s
collection of Anonymous Viewing Information and Diagnostic
Information pursuant to the terms and conditions of this Privacy Policy.
2.8 Reverting to the TiVo Basic Service. If you decide to terminate your
TiVo Plus service, and your TiVo DVR is eligible to receive the TiVo
Basic service, that TiVo DVR will retain the opt status that it had when
the TiVo Plus service is terminated. NOTE: Your TiVo DVR may not
be eligible to receive the TiVo Basic service. Consult your User’s
Guide to determine if your TiVo DVR is eligible to receive the TiVo
Basic service.
2.9 TiVo Customers with Multiple TiVo DVRs. TiVo will cause all of the
TiVo DVRs on your account to have the same “opt” status. This means
that if you opt out of our collection of Anonymous Viewing Information
and Diagnostic Information from one TiVo DVR, we will not collect
Anonymous Viewing Information and Diagnostic Information from any
of the TiVo DVRs. If you request that TiVo collect your Personally
Identifiable Viewing Information from one TiVo DVR, TiVo will
collect Personally Identifiable Viewing Information from all of the
TiVo DVRs on your account.
3 Disclosure of User Information
3.1 Generally. We disclose aggregated Account Information and
aggregated Anonymous Viewing Information and any reports or
analyses derived therefrom, to unaffiliated third parties including
advertisers, broadcasters, consumer and market research companies and
other organizations (“Third Parties”).
3.2 Manufacturing and Service Provider Partners. In certain instances
we will disclose to our hardware manufacturing partners and service
provider partners (for example DIRECTV) the Account Information of
users who have a DVR made by that manufacturing partner or receive a
service from that service provider partner. However, TiVo contractually