Copy Protection, Privacy, and the TiVo Service
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Even though Anonymous Viewing Information and Diagnostic
Information do not include any Contact Information, if your TiVo DVR
is receiving the TiVo Plus service, you may request that TiVo block the
collection of Anonymous Viewing Information and Diagnostic
Information from your TiVo DVR. If your TiVo DVR is receiving the
TiVo Plus service, you may further opt not to receive communications
that we send to you based on your Account Information; provided,
however, that we will still send you communications TiVo deems
important regarding your TiVo Plus service. If you make this choice,
you understand that we will not be able to inform you about any
upcoming features, improvements, or promotions regarding your TiVo
Plus service. In all cases, however, we will collect and use your
Account Information (including Service Information) to enable us to
provide your TiVo DVR with the TiVo Basic service and the TiVo Plus
service. If your TiVo DVR is receiving the TiVo Plus service, you may
choose to change your privacy preferences to allow TiVo to collect
Personally Identifiable Viewing Information from your TiVo DVR.
If you are a TiVo Plus customer and you would like to change your
privacy preferences, you must either (a) send TiVo a signed written
request at the address set forth in Section 8.3, or (b) call us at 1-877-
367-8486 to request a change. NOTE: Please see Sections 2.7, 2.8, and
2.9 above for important provisions if you have a TiVo DVR eligible to
receive the TiVo Basic service and if you have multiple TiVo DVRs.
4.2 Review and Update of Account Information. We believe you have
a right to know your Contact Information, billing information, and
privacy preferences collected and stored by TiVo and to update or
change such information you believe is incorrect. You may make a
request by telephone, mail, or via the web (if and when available) to
review such information and we will mail you a printout of such
information. If you request that certain parts of such information be
changed, we will make the changes to the extent commercially
practicable. In addition, we will take commercially reasonable steps to
propagate those changes to Third Parties with whom we may have
shared such information pursuant to this Privacy Policy.
4.3 How to Delete Information. Should you decide to discontinue your
TiVo Plus service, you may make that request by telephone or mail and
we will suspend billing for the TiVo Plus service. After you discontinue
the TiVo service, TiVo will maintain your Account Information only as
long as necessary for business purposes. In addition, although we delete
your Account Information from our “live” database, your Account
Information may remain in our archives and records until they are
destroyed. NOTE: If your TiVo DVR is eligible to receive the TiVo
Basic service then upon termination of the TiVo Plus service you may
elect to continue receiving the TiVo Basic service. In such a case, TiVo
may maintain your TiVo Plus service Account Information until such
time as your TiVo Basic service is terminated. Consult your User's
Guide to determine if your TiVo DVR is eligible to receive the TiVo
Basic service.
5 Comment Regarding Children.
TiVo feels strongly about protecting the privacy of children and encourages
parents to be involved in the television viewing of their minor children by,
for example, limiting the types of content minor children can watch.
6 Separate Rules for the TiVo Web Site.
We have a separate privacy policy that covers activities on our web site.
However, if you register for TiVo service on the Web, or log in to your
account preferences page (when available) to make changes to your account
or request services, this Privacy Policy will apply to the User Information
you provide to us in those instances. If you use the TiVo web site to access
certain features or services such as Online Scheduling, we may institute
amendments and modifications to this Privacy Policy addressing the