Hasselblad 70380534 H4D features in abundance, An impressive lens line, True Focus, Ultra-Focus

H4D

H4D features in abundance

•'True Focus' with 'APL' (Absolute Position Lock) – patent pending, making auto- focus substantially easier and more accurate for photography professionals.

•The ability to choose between working tethered or untethered to get the most of your camera system both on location and in the studio.

•HC/HCD lens line includes 11 auto-focus lenses, all with central lens shutters. Range from 28mm to 300mm, 35-90 mm zoom, 50-110mm zoom, and 1.7x

converter­ .

•Lenses at lens factor 1.0 and HCD lenses at lens factor 1.0 with a marginal crop.

•Central lens shutters, with flash sync speed up to 1/800s.

•Improved AF assist illumination for working in dark environments.

•Interchangeable waist-level viewfinder (optional accessory).

•HTS 1.5 tilt/shift adapter (optional accessory) providing portable tilt/ shift ­solution for 5 HC/HCD lenses ranging from 28mm to 100mm.

•CF lens adapter (optional accessory) allows use of the classic CF-lenses from the Hasselblad V-camera.

•Option of processing raw images in Hasselblad’s Phocus imaging toolbox, or work- Ing with your raw images directly in Apple or Adobe imaging environments.

This list is just a selection of the professional level features expected from a professional level tool. There are plenty more.

An impressive lens line

The highly renowned HC/HCD lens line includes 11 Auto-Focus lenses, all with central shutters. Range is from 28mm to 300mm, 50-110mm zoom, 35-90mm zoom and 1.7X converter. The HTS 1.5 tilt/shift adapter delivers an easy to use, portable tilt/shift solu- tion for 5 HC/HCD lenses ranging from 28mm to 100mm. The CF ­adapter (optional accessory) allows use of the classic CF-lenses from the Hasselblad V System, with full use of their central shutters, allowing flash to be employed at shutter speeds up to 1/500s. The central shutter also improves image quality by reducing camera vibration. And thanks to the large format of the H System cameras, there is a considerably shallower depth of field range, making it much easier to utilize selective focus to creative effect. In this way the full HC lens program is even further enhanced, bringing a new level of sharpness and resolution.

Two modes of operation and storage

The H4D offers a storage choice of either CF cards or a direct com- puter hard drive connection. With these two operating and storage options, you are able to select a mode to suit the nature of the work in hand, whether in the studio or on location.

True Focus

True Focus helps solve one of the most lingering challenges that faces­ serious photographers today: true, accurate focusing through- out the image field. The traditional solution for most DSLRs has been to equip the camera with a multi-point AF sensor but it only resolves some issues. To overcome this problem, Hasselblad has used modern yaw rate sensor technology to measure angular velocity in an inno- vative way. The result is the new Absolute Position Lock (APL) proces- sor, which forms the foundation of Hasselblad’s True Focus feature.

Ultra-Focus

Ultra-Focus allows information from the lens and exact capture conditions to be fed to the camera processor for ultra-fine-tuning of the auto-focus mechanism, taking into account the design spec- ifications of the lens and the optical specifications of the sensor.

DAC

'Digital Auto Correction' (DAC), is an APO-chromatic correction of the images based on a combination of the various parameters concerning each specific lens for each specific shot, ensuring that each image represents the best that your equipment can produce.

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