Hasselblad 70480533, 70380554 Instant Approval Architecture, Hasselblad’s unique natural colors

H4D

Instant Approval Architecture

Building on the success of its Audio Exposure Feedback technology,­ Hasselblad has created Instant Approval Architecture (IAA), an ­enhanced set of feedback tools, designed to enable the photo­ grapher to focus on the shoot rather than the selection process. IAA triggers audible and visual signals for each image captured, notifying the photographer immediately of its classification status. The information is recorded both in the file and in the file name, providing a quick and easy way to classify and select images, in the field or back at the studio. IAA is a Hasselblad trademark and Hasselblad has a patent pending on the invention. Extra large 3” display on the H4D provides a realistic, high quality and perfect contrast image view, even in bright sunlight.

Hasselblad’s unique natural colors

Hasselblad’s Natural Color Solution (HNCS) enables you to pro- duce outstanding and reliable out-of-the-box colors, with skin tones, specific product colors and other difficult tones reproduced easily and effectively. In order to incorporate our new unique HNCS and DAC-features we have developed a custom Hasselblad raw file format called 3F RAW (3FR). This file format includes lossless image compression, which reduces the required storage space by 33%. The 3FR files can be converted into Adobe’s raw image format DNG (‘Digital Negative’), bringing this new technology standard to the professional photographer for the first time. In order to utilize DAC and optimize the colors of the DNG file format, conversion from 3FR must take place through Phocus.

Accessories

H system accessories include general items such as filters, straps and lens shades etc., as well as specialist items.

For instance, the Global Image Locator (GIL) ensures all images captured outside are tagged with GPS coordinates, time and ­altitude. This data provides the key to a number of future applica- tions involving image archiving and retrieval. One example is the direct mapping of images in Phocus software to the Google Earth application.

Then there is the HTS 1.5 that allows for portable tilt and shift with the HC/HCD lens range from 28mm to 100mm. It provides both technical solutions and creative possibilities.

There is even a CF adapter that allows you to use lenses from the V system to extend your range. Have a look at the list towards the end of this manual for more details.

User Manual

The user manual can be read on line or printed (printer friendly US Letter / A4) in its entirety or just as individual pages to keep with the camera as reminders for specific tasks.

Note that as virtually all the information is not model specific, vari- ous models can appear in the illustrations. Where information is model specific, then it is clearly marked as such.

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