Hasselblad 70380554, 70480542, 70480522, 70490533, 70480532, 70380534, 70480533 user manual Phocus

H4D

Phocus

A smooth, reliable and competent digital workflow is crucial in a working environment. The best medium format digital captures in the world should be handled in a qualified and proficient manner to provide the last links in the chain. Phocus by Hasselblad does just that.

•  Hasselblad’s Natural Color Solution (HNCS) enables you to produce outstanding and reliable out-of-the-box colors, with skin tones, specific product colors and other difficult tones reproduced easily and effectively.

•  A custom Hasselblad raw file format called 3F RAW (3FR) developed to incorporate the unique HNCS and DAC features.

•  Digital Lens Correction (DAC) to diminish color aberration, distortion and vignet- ting.

•  File compression, which reduces the file size by 33%.

•  3FR files can be opened directly in Apple or Adobe imaging environments. •  Uncompromising image quality.

•  Extended camera controls when tethered. Includes live video and focusing. •  Moiré removal technology automatically applied directly on the raw data. •  Flexible workflow. Allows customized set-ups.

•  Extended metadata.

Please ensure you are using the latest version (version 2.5.1 or later) of Phocus for optimum performance. Visit the Phocus section of the Hasselblad website for more information.

The primary goal of all camera development is of course the seamless and unobtrusive production of superb images, regardless of situation. Hasselblad cameras have abilities and features that you may not think you need yet; each individual has their own way of working. But the H4D has tremendous scope for fine-tuning your technique possibly beyond your present ambitions.

Take your time to learn the intricacies and potentials of your new camera. Go at your own pace and explore the possibilities when you feel ready for the next step. Results will be good from the word go, that’s guaranteed, but when you want to make improvements or work more efficiently perhaps, the H4D will take care of it.

The supreme Hasselblad potential is there, it’s up to you to exploit it!

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