Appendix C
DR501 User Manual Addendum
We’ve added a powerful, new message marketing tool in the DR501 receiver that helps you maximize the moment of contact with customers in your location. Message marketing educates customers on product and service offerings to influence increased purchases, to provide quality customer service, and to improve your business’ communications with customers.
The DR501 receiver delivers a complete music and marketing system for your business success. The combined power of using music and message marketing reinforces company image, enhances branding, and increases advertising exposure while entertaining customers.
Contact your local DMX MUSIC sales office to find out more about this capability.
Technical Installation Information
The DR501 has all the functionality of the DR500, with the new capability of message playback. DMX MUSIC controls messaging functionality via our Satellite Operations Center.
To support the DR501’s message marketing functionality, one locally controlled preset command has been added as described below.
Preset 450
This Preset toggles the analog music output level between 1VRMS and 2VRMS. The default output level (as shipped from the factory) for the DR501 is 1VRMS max music level. Please note that the DR500 had a max output level of 2VRMS. The DR501 default output level is lower than the DR500; this is to allow for a higher volume output when messages play.
This reduction of the output level allows headroom for boosting the volume of messages over the music level. The amount of boost is controlled by the Satellite Operations Center at DMX MUSIC. If messages are to be played on the DR501, it is recommended that the default of 1VRMS max level NOT be changed.
If it becomes necessary to change the default max output level of the DR501 using the remote control may do it. Enter Preset 450; the display will indicate either “OL1” or “OL2”. The display indicates what the receiver output level has been changed to. The volume change should be audible, and get louder when changed to OL2 and softer when changed to OL1.
It is recommended that DR501s using message marketing have their front panels locked.
DR500
Rev. C 10/94
