[Picture Mode] and [Advanced Settings].

[Backlight]

Adjusts the brightness of the backlight. Reducing the brightness of the screen will reduce the power consumption.

[Picture]

Adjusts picture contrast.

[Brightness]

Adjusts the brightness of the picture.

[Color]

Adjusts color intensity.

[Hue]

Adjusts green and red tones.

([Hue] is available depending on color system.)

[Color Temperature]

Adjusts the whiteness of the picture. [Cool]: Gives white colors a bluish tint. [Neutral]: Gives white colors a neutral tint.

[Warm 1]/[Warm 2]: Gives white colors a reddish tint. [Warm 2] gives a redder tint than [Warm 1].

[Sharpness]

Adjusts sharpness of the picture.

[Noise Reduction]

[Auto]: Automatically reduces picture noise.

[High]/[Medium]/[Low]: Modifies the effect of noise reduction.

[Intelligent]: Automatically optimizes picture quality with noise reduction.

(This function is available only for analog RF input and composite video input.) It’s recommended to select [Intelligent] for analog input signal of bad quality. [Off]: Turns off [Noise Reduction].

[MPEG Noise Reduction]

[Auto]: Automatically reduces noise in MPEG-compressed videos.

[High]/[Medium]/[Low]: Reduces noise in MPEG-compressed videos.

[Off]: Turns off [MPEG Noise Reduction].

[Dot Noise Reduction]

[Auto]: Automatically reduces dot noise around objects on the screen.

[Off]: Turns off [Dot Noise Reduction].

[Reality Creation]

Adjusts detail and noise for a realistic picture.

[Video Area Detection]

Adjusts effect level optimally by detecting video area within a picture.

[Resolution]

Adjusts detail and clarity of the picture.

[Noise Filtering]

Adjusts to reduce noise of the picture.

[Smooth Gradation]

Creates smooth gradations on flat surfaces of the picture.

[Motionflow]

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Sony KDL55W900A Backlight, Picture, Brightness, Hue, Color Temperature, Sharpness, Noise Reduction, Reality Creation