T68i
White Paper, April 2002
14
Compatible with SMS standards
Userswill find EMS as easy to use as SMS. At the
moment15 billion SMS messages, are sent every
month worldwide.Roughly 80% of this traffic is
user-to-useri.e. mobile phone users sending
short messages to each other using the keypad
of the phone to enter text. The remaining 20 % is
shared by downloads and notifications of
differentkinds.
TheEnhanced Messaging Service (EMS) was first
submitted to the standards committees by
Ericsson.Ericsson presented the outline structure
of EMS to the relevant ETSI/ 3GPP committees.
Themajor mobile phone manufacturers and most
operatorsare actively contributing to the 3GPP
standards. Hence the EMS standards have
evolvedand are now stable and complete as part
of the 3rdGeneration Partnership Project (3GPP)
technical specification.
An EMS message can be sent to a mobile phone
thatd oesnot support EMS, or only supports part
of EMS. All the EMS elements i.e. text formatting,
pictures, animations and sounds are located in
the message header. The EMS contents will be
ignored by a receiving phone that does not
supportthe standard. Only the text message will
be displayed to the receiver. This is true
consumer-friendly standardization. EMS is
compatible to SMS across most of the range of
mobile phones from the oldest to the newest.
Some companies in the mobile phone industry
have developed their own messaging
technologies,which only work with their own
phonemodels. Network operators are in favour of
EMS because it is universal – many of the major
mobile phone manufacturers are constructiv ely
improvingand developing the EMS standards
even furtherfor implementation in their products.
Examples of EMS contents andapplications
A wide rangeof contents, applications and
servicesmay be developed. Below is a list of
examplesand areas where messaging can be
enhanced with EMS.
User-to-usermessage
Messagesusually originating from the keypad of
a mobile phonecan include pictures, melodies,
formattedtext with EMS.
Voiceand e-mail notifications
Notifying mobile phone users that they have new
voice or faxmail messages waiting - including
icons or melodies with EMS.
Unified messaging
The usertypically receives a short message
notifying them that they have a new message in
their unifiedmessaging box, with icons or
formatted text further enhancing the message.
Internet e-mail alerts
An Internete-mail alert is provided in the form of
a short message that typically details the sender
of the email,the subject field and first few words
of the emailmessage, and in this case formatted
text is excellentto identify mesage elements.
Ring signals
Downloadingring signals from the Internet
News & commercials
Worldnews illustrated, sports scores and news
headlines, finance and stock market news with
diagramsand tickers,commercial product
promotions, weather reports with maps, tunes
fromTV commercials as ring signals.
Info& entertainment
Ring signals,e-greetings, football club logo, joke-
of-the-day illustrated by pictures or sound,
horoscopes,movie related animation or theme
song, TV show promotions, music artist
promotions,lottery results, food and drinks
picturesand recepies, mood-related pictures.
Corporate
Flight schedules, preinstalled corporate logos ,
map snippetsand travel info, company branded
icons and ring signals,corporate e-mail
notifications, affinity programmes where
companies notifycustomers of product updates
etc, banks notifying customers about new
servicesand interest rates, call centres providing
answers to questions about a product, vehicle
positioning combining EMS with Global
PositioningSystem (GPS) position information,
job dispatch with delivery addresses for sales or
courier package delivery, using EMS in a retail
environmentfor credit card authorization, remote
monitoringof machines for service and
maintenance purposes.
Using Web,WAP And SMS for download
Alreadytoday services exist on the Internet where
users cancreate melodies, and view icons and
pictures,subscribe to entertainment and
informationsservices. These may develop further
in the futureto support access via PC over the
Internet,from the phone using WAP and even