T68i
White Paper, April 2002
15
with an SMS requestinterface.
The diagramshows a model over the possibilities with Enhanced Messaging Service:
- When the Operator/Serviceprovider enables EMS in the network, users will enjoy adding life to
messages withsounds, melodies, pictures and formatted text.
- New ranges of Content/Applicationaggregators on the operator network or the Internet can provide
EMS contentsand services to the users over SMS.
- ContentC reators/providerscan see a new demand for creative contents. Also, promotional activities
frommovie companies, record labels etc can provide ring signals, movie snapshotsetc.
The added valuein SMS messaging will create new revenue which can be shared between the network
operators,the application aggregators and the content providers.