Know WHY you are using color
Color adds interest and clarity, and makes documents appea r easier to
understand. Just as you use fonts and graphics to create appeal and
capture attention, color provides an additional visual interpretation of a
document that influences the reader.
For example:
An overhead presentation of sales results by terri tory is far more interesting and
memorable if you show th e figures with colored charts and graphs.
Know How to select colors
❑Use just one hue in the hue circle to make
your document unified. Modify saturation
or brightness to add interest.
❑Use contrasting hues to make your work
more eye-catching.
❑Use of complementary colors in documents
is generally not recommended.
❑Determine a rule for using color througho ut the document.
Note:
See the Color Guide for the hue circle.
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4-7
4-8
LLoire2 Ref.
Rev.C
A5 size Appendix A
11-11-96 DR, pass 0
A-8 Tips for Color Printi ng