Target Markets

Target the General Office with print and scan ready SP versions

-Replace slow and unproductive colour machines

-Use B2C strategy to replace high volume B&W

Target Light Production with EFI version and professional finishing

-Compact and low cost alternative to colour ‘heavy metal’

-Supplement or replace high speed black and white MFPs

 

 

 

 

 

General Office

 

 

 

 

 

 

 

Production

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Need

 

 

Occasional

 

 

General

 

 

 

Colour

 

 

 

Office

 

 

Light

 

Heavy

 

 

 

 

 

Colour

 

 

Colour

 

 

 

Dedicated

 

 

 

Application

 

 

Production

 

Production

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Application

 

 

E-mail, Web, Excel, Powerpoint

 

 

 

 

 

CAD, Quark, Photoshop

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Media

 

 

Copy

 

 

Copy and

 

Copy paper,

 

colour copy

 

 

Colour copy paper, thick

 

 

 

 

 

recycled

 

 

colour copy

 

paper and

thick paper

 

 

paper, coated paper, wide

 

 

 

 

 

paper

 

 

paper

 

 

 

 

 

 

 

 

paper

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Colour Ratio

 

 

<30%

 

 

30-70%

 

 

 

>70%

 

 

 

 

>80%

 

 

 

 

higher volumes

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

MP C6000/7500EFI

 

 

 

 

 

 

 

 

 

 

 

 

 

Main Target

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

MP C6000/7500SP

 

 

 

 

 

 

 

 

 

Main Target

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

MP C3500/4500E1

 

 

 

 

 

 

 

 

 

Main Target

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

MP C3500/4500

 

 

Main Target

 

 

Secondary

 

Target

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

MP C2500/3000E1

 

 

 

 

 

 

 

 

 

Main Target

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

MP C20/25/3000

 

 

Main Target

 

 

Secondary Target

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

MP C1500sp

 

 

Main Target

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

lower volumes

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

General Office

With their high colour productivity, the Aficio MP C6000 and MP C7500 can directly replace high speed mono devices in the office, adding colour without compromising office productivity. Excellent image quality means that the machines can be used to produce customer-facing material like proposals,

presentations and reports, whilst document centre features like scan-to-email and high speed fax mean the machines can be used to streamline workflows. Aficio MP C6000SP and MP C7500SP print and scan ready versions of the product are likely to gain highest approval in the general office environment.

Target Markets

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Ricoh MP C7500, MP C6000 manual Target Markets, General Office