Sales Strategies for the General Office | Ricoh MP C6000, MP C7500

Sales Strategies for the General Office

Upgrade

Upgrade slower, less productive colour MFPs and printers to ...

Consolidate

Consolidate B&W, Colour and Fax volume in a single high production MFP like ...

Bring In-House

Bring outsourced colour print and copy work in-house and produce it on ...

B2C Conversion

Replace B&W MFPs with a high speed colour capable MFP like ...

Light Production

High colour productivity, outstanding image quality, the ability to feed heavyweight A3 paper and professional finishing, make the Aficio MP C6000 and MP C7500 ideal for light

Aficio MP C6000SP and MP C7500SP

production applications. In Print Room, CRD and Pay-for-Print environments, these machines present a compact and affordable alternative to competitor ‘heavy metal’ machines. Fiery controllers provide precise colour control and are likely to gain highest approval in light production markets.

Sales Strategies for Light Production

Downsize

Save space and cost by replacing ’heavy metal’ colour machines with ...

Upgrade

Upgrade slower, less productive colour production equipment to ...

Supplement

Supplement your existing B&W production equipment, adding colour with ...

B2C Conversion

Replace B&W equipment with a colour capable production machine like ...

Aficio MP C6000 and MP C7500 with EFI

controller and professional finishing

Target Markets	20

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Ricoh manual Sales Strategies for the General Office, Light Production, Aficio MP C6000SP and MP C7500SP

Contents

Sales Guide Aficio MP C6000 and MP C7500 Page Contents Page Introduction IntroductionEuropean Market Shares Category 4CC Product Concept Product Concept Quick Overview Quick Overview Quick Overview Functionality, Feeds and Speeds General FeaturesGeneral Features Comparison with Predecessor ImprovementsHigher Productivity Comparison with Predecessor Comparison with Predecessor Fax, Scan, Print and Security Features Target Reliability and Volume Product PositioningWithin the Aficio colour and mono MFP ranges Product Positioning Configuration Overview Configuration Overview Function Configuration Summary Aficio MP C6000SP and MP C7500SP ConfigurationAficio MP C6000SP and MP C7500SP Upgrade Path External Options Marketing Objectives Marketing Objectives Market Potential Market Potential Target Markets Target MarketsGeneral Office Sales Strategies for the General Office Light ProductionAficio MP C6000SP and MP C7500SP Sales Strategies for Light Production Key Selling Points Key Selling PointsVersatile Paper Feed Key Selling Points High Productivity Second Warm Up Maintaining Productivity Full Speed DuplexHigh Capacity Ardf Matched Speed Peripherals New Developer Unit New Fusing UnitKey Selling Points Superb Image Quality Fiery E-7100 and E-8100 Controllers Choice of ControllersGround Works GW Controller Key Selling Points Simple Operation More Information Simplified DisplayAutomation of Complex Tasks Simple Job Management Key Selling Points Advanced Communication Thumbnail Search Preview Before SendDrop Out Colour High Speed Fax Option Intelligent Business Fax SP models Internet FaxIP Fax LAN Fax A3/DLT LCT RT4000 Key Selling Points Professional Handling OptionsOptions for Light Production A4/LT LCT RT43 A3 DLT TrayFolding Unit Z4000 Sheet Staple Finisher SR5000 Sheet Finisher with Saddle Stitch Staple SR4020 Source Cover Interposer CI5000Cover Interposer CI3260 Bin Mail Box CS391 Plockmatic Booklet Maker BK5010 Key Selling Points GW Controller SP models Network ReadyHigh-Speed Network Options PS3 Option Bonjour Black-Over-PrintCLP Colour Simulation Host Print Solution Key Selling Points Fiery Print Controllers Colour Matching Pantone Colours ‘Spot On’ Option Auto Trapping Option Spot On Option Hot Folders Option Efi Impose Option Key Selling Points Soft Features and Utilities Web Image Monitor Network Device Management Transmission of Documents with Web Image MonitorSmartDeviceMonitor for Client DeskTopBinder Lite Simple Secure User Authentication Key Selling Points Document Security Copy Mask Protection Data Over Write Security Machine and Option Specifications Machine and Option SpecificationsEngine Specifications Paper Specifications Capacity measured with A4 80 g/m² Size Weight Copier Specifications Machine and Option Specifications Aficio MP 2550 and MP GW Printer Specifications MP C6000SP/C7500SP Fiery Printer Specifications EFI Fiery Controller E-7100 EFI Fiery Controller E-8100 GW Scanner Specifications Fax Specifications ITU-T Ccitt G3 Interface Specifications WEP / WPA / WPA Security Specifications MP C6000SP/C7500SP Weee Consumable Specifications Consumable Specifications Service Concept Service Concept Competition Competition Functionality Yes Reduce network traffic Brand Aficio Canon Advantages Model MP C6000 IRC5185i Brand Aficio Xerox Advantages Model MP C6000 WorkCentre EFI PDL Brand Aficio Canon Advantages Model MP C7500 IRC5185i Brand Aficio Xerox Advantages Model MP C7500 WorkCentre Brand Aficio Xerox Advantages Model MP C7500 DocuColor Brand Aficio Sharp Advantages Model MP C7500 MX-7001N Page Page Ricoh UK Limited