Draft Document for Review July 28, 2004 7:33 pm

6320ch_sum_of_changes.fm

2.6.11 Campaigns and Promotions

New changes have been implemented in WebSphere Commerce V5.6 for campaigns and promotions. For example managing promotions where Blaze Advisor is no longer necessary.

Promotions redesigned: The promotions system has been completely redesigned. It now provides support for redemption limits and promotion codes. Any promotion type may be distributed as a coupon. The promotions system removes all dependency on the Blaze Advisor rule processing system. While this redesign also removes all dependency on the Blaze Advisor rule processing system, full backward compatibility is maintained for those sites that have existing Blaze licenses.

Coupons: This feature enables you to offer electronic coupons to your shoppers. Coupons can be collected by the shopper in a coupon wallet until they either expire, or are redeemed with a qualifying purchase.

Rules based discount: Rule-based discounts support the following new discount models:

Order level shipping discount.

Buy X of item A, give another A for free.

Buy product or item A,orB,orC, and give D as a gift.

Ad Copy: This feature now supports additional commands as click actions. The new actions include:

Displaying an associated promotion.

Adding an associated promotion to a customer's coupon wallet.

Adding a particular product to a customer's shopping cart, and automatically applying an associated promotion.

2.6.12Order and inventory Management

A number of other changes were made to the inventory subsystem in WebSphere Commerce 5.4. Please refer to WebSphere Commerce on-line help for latest information on inventory management and documentation for WebSphere Commerce 5.4 for the changes made at that time.

Split orders (Business Edition): allows buyers to split an order based on the availability of items in the inventory.

RFQ (Business Edition): Various RFQ (Request For Quote) enhancements have occurred over the different releases

Multiple ShipTo addresses (Business Edition): ToolTech allows buyers to select different shipping addresses for each item.

Availability to promise: NewFashion provides customers with an availability date for each item in their order. This feature is based on real-time inventory.

Chapter 2. WebSphere Commerce V5.6 Overview 31

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IBM SG24-6320-00 manual Campaigns and Promotions, Order and inventory Management