IBM SG24-6320-00 manual Direct Sales, Consumer direct

Draft Document for Review July 28, 2004 7:33 pm 6320ch_sum_of_changes.fm

to support business requirements and scenarios. A business model is packaged in a composite store archive file format (SAR) and is deployed by publishing that SAR file using the Administration Console.

The business processes within each business model are grouped into three areas:

Administrative processes: Administrative processes are those processes that are used to administer a site, a store, or an organization. These processes are normally used as they come packaged with WebSphere Commerce. However, you may feel the need to customize these processes for your application.

Starter stores: Starter stores provide sample processes that can be implemented for many different kinds of stores. The diversity of the sample processes can be used to implement a wide range of business requirements. The starter stores can be used as a starting point. However, you may need to change or add processes to fit your requirements. This will require changes to be made to the site design.

A business model differs from a starter store, as a starter store provides the assets (JSP pages and sample data) to demonstrate the key features of a typical store flow.

Solution: A solution combines the administrative processes and starter store processes into a high-level view of how these processes work together. A solution gives a clear picture of the relationship between the process groups.

The sample stores are built to represent direct sales (Consumer direct and B2B Direct), value chain (demand chain and supply chain), and hosting scenarios. Consumer Direct is a Business to Consumer (B2C) store and all others are different forms of Business to Business (B2B) stores - B2B Direct and B2B Indirect (Value Chain and Hosting Ex-Sites) stores. The consumer direct model is included in the WebSphere Commerce Professional and Business Editions. All other models are only supported by the Business Edition.

2.5.1 Direct Sales

Direct sales model involve two parties - seller and buyer. Depending on the fact if the buyer is a consumer or another business two business models result.

Consumer direct

The Consumer direct model supports commerce transactions directly between businesses and consumers. The transactions may involve products, services, or information exchange. The customers typically purchase the goods or services directly from a business.

Chapter 2. WebSphere Commerce V5.6 Overview 23