SAMSUNG PROM
What is SAMSUNG PROM?
SAMSUNG PROM is an audience measurement solution which recognizes and traces the faces of the audience. Analyzing the size, gender and age of the audience, it plays appropriate advertisements and provides statistics. SAMSUNG PROM consists of SAMSUNG PROM Camera, SAMSUNG PROM SERVER and SAMSUNG PROM CLIENT SOLUTION. SAMSUNG PROM Camera sends visuals and information on audience members viewing advertisements to SAMSUNG PROM, which then processes the information through SAMSUNG PROM SERVER and controls the advertisement monitor through SAMSUNG PROM CLIENT SOLUTION.
Advertisement audience profile transfer
SAMSUNG PROM
Camera
SAMSUNG PROM CLIENT SOLUTION
Advertisement
Playback
Advertisement transfer & scheduling
SAMSUNG PROM SERVER
Advertisement audience profile data management Advertisement contents management Advertisement schedules management Advertisement playback device management
Refer to SAMSUNG PROM Camera User Manual for information on SAMSUNG PROM Camera.
Main Functions of SAMSUNG PROM
►► Statistics Viewing
▪▪ | Collects information, such as audience size/gender and number of playbacks, for different periods and |
| advertisements. The collected information is displayed as a graph to show the playback status and |
| audience size. |
►► Advertisement Content Production (Spot Group, Smart Scheduling) | |
▪▪ | Advertisements can be selected to form a single package based on audience profile (size of audience, |
| gender, age) and playback mode (sequential playback, audience |
| playbacks). |
►► Remote Desktop | |
▪▪ | Advertisement content schedule and advertisement monitor’s screen and power supply can be remote |
| controlled from the server. |
►► Advertisement Content Management | |
▪▪ | Registers advertisement contents into the server and manage, provides the preview feature which |
| allows viewing contents before registration, manages contents by types, and sets up playback time for |
| registered contents. |
4 | SAMSUNG PROM |
