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C h a p t e r 9 P r i v a c y , S e r v i c e , W a r r a n t y , a n d L i c e n s e s

Identifiable Viewing Information, or Anonymous Viewing Information, as defined below.

a“Contact Information” means information that allows someone to identify or contact you, including, for example: your name, address, telephone number, and e-mail address. Contact Information is a subset of Account Information and is thus linked to your TiVo DVR’s Service Number. Your ZIP code by itself, while part of your address, is not Contact Information because your ZIP code alone does not allow someone to identify or contact you. NOTE: If your TiVo DVR is receiving the TiVo Basic service, you are not required to provide TiVo with any Contact Information from that TiVo DVR.

b“Service Information” means information necessary for TiVo to provide service to your TiVo DVR. Examples of Service Information include your software version number, your TV programming source, level of service, and the success status of the last attempted service connection (e.g., periodic call). This information is always transmitted to TiVo when connected to the TiVo servers.

1.2“Personally Identifiable Viewing Information” means information about the viewing choices that you and those in your household make while using your TiVo DVR, if that information is linked to or associated with your Account Information. Your TiVo DVR stores your viewing information so that it may recommend viewing choices and personalize your viewing experience. We have worked very hard to design our system to ensure that no Personally Identifiable Viewing Information may be sent to TiVo without your express consent. If you use the TiVo Plus service, you may choose to consent to TiVo’s collection of Personally Identifiable Viewing Information by changing your privacy preferences as provided in Section 4.1. NOTE: If your TiVo DVR is receiving the TiVo Basic

service, you may not be able to consent to TiVo’s collection of Personally Identifiable Viewing Information from that TiVo DVR.

1.3“Anonymous Viewing Information” means information about viewing choices that you and those in your household make while using your TiVo DVR, but is not associated with or linked to any Contact Information. Your TiVo DVR sends Anonymous Viewing Information to TiVo on an ongoing basis. This information allows TiVo to know that a TiVo service user from a particular ZIP code watched certain programming but we are unable to associate those viewing choices with you. If you use the TiVo Plus service, you may request that TiVo block the collection of Anonymous Viewing Information from your TiVo DVR as described in Section 4.1. NOTE: If your TiVo DVR is receiving the TiVo Basic service, you may not opt out of TiVo’s collection of Anonymous Viewing Information from that TiVo DVR.

1.4“Diagnostic Information” means a log file containing detailed information about the operation of your TiVo DVR, such as memory consumption, user interface response time, disk space, enclosure temperature, and enclosure fan speed. Diagnostic Information logs contain your TiVo DVR’s Service Number and are thus associated with your Account Information. If you use the TiVo Plus service, you may request that TiVo block the collection of Diagnostic Information logs from your TiVo DVR as described in Section 4.1. NOTE: If your TiVo DVR is receiving the TiVo Basic service, you may not opt out of TiVo’s collection of Diagnostic Information from that TiVo DVR.

1.5“Commerce Information” means personally identifiable information that enables a commerce partner to fulfill your request to participate in a promotion or transaction. From time to time, TiVo may present special offers and/or enable you to purchase goods and services from TiVo, or third party advertisers or promoters. You

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