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C h a p t e r 9 P r i v a c y , S e r v i c e , W a r r a n t y , a n d L i c e n s e s

interested in. TiVo does not receive the Personally Identifiable Viewing Information stored on your TiVo DVR without your consent. Absent your consent, no “tag” is added to the Anonymous Viewing Information transmitted from your TiVo DVR to TiVo that would enable TiVo to identify the TiVo DVR from which it came.

If you expressly choose to allow TiVo to collect your Personally Identifiable Viewing Information, TiVo may use this information for surveys, audience measurement, and other legitimate business purposes. NOTE: If your TiVo DVR is receiving the TiVo Basic service, you may not be able to allow TiVo to collect your Personally Identifiable Viewing Information from that TiVo DVR.

2.3Anonymous Viewing Information. We use Anonymous Viewing Information to develop reports and analyses about what programs, advertisements, and types of programming our users (as a whole or in subgroups) watch or skip, for other programming or advertising research, and for any other legitimate business purpose. For example, we use Anonymous Viewing Information to develop inferences that people who watch show X also watch show Y. We also use Anonymous Viewing Information to help with the investigation of technical issues with our systems.

2.4Diagnostic Information. TiVo collects Diagnostic Information logs from a small number of randomly sampled TiVo DVRs for quality control and technical troubleshooting purposes.

2.5Commerce Information. TiVo uses Commerce Information as described in Section 1.5.

2.6Feature Generated Requests Information. TiVo uses Feature Generated Request Information for the purposes described in Section 1.6.

2.7Activating the TiVo Plus Service. When you activate a TiVo DVR that was receiving TiVo Basic service to receive the TiVo Plus

service, and it is the only TiVo DVR on your account receiving the TiVo Plus service, your TiVo DVR will provide Anonymous Viewing Information and Diagnostic Information to TiVo. You may opt in to the collection of Personally Identifiable Viewing Information or opt out of TiVo’s collection of Anonymous Viewing Information and Diagnostic Information pursuant to the terms and conditions of this Privacy Policy.

2.8Reverting to the TiVo Basic Service. If you decide to terminate your TiVo Plus service, and your TiVo DVR is eligible to receive the TiVo Basic service, that TiVo DVR will retain the opt status that it had when the TiVo Plus service is terminated. NOTE: Your TiVo DVR may not be eligible to receive the TiVo Basic service. Consult your User’s Guide to determine if your TiVo DVR is eligible to receive the TiVo Basic service.

2.9TiVo Customers with Multiple TiVo DVRs. TiVo will cause all of the TiVo DVRs on your account to have the same “opt” status. This means that if you opt out of our collection of Anonymous Viewing Information and Diagnostic Information from one TiVo DVR, we will not collect Anonymous Viewing Information and Diagnostic Information from any of the TiVo DVRs. If you request that TiVo collect your Personally Identifiable Viewing Information from one TiVo DVR, TiVo will collect Personally Identifiable Viewing Information from all of the TiVo DVRs on your account.

3 Disclosure of User Information

3.1Generally. We disclose aggregated Account Information and aggregated Anonymous Viewing Information and any reports or analyses derived therefrom, to third parties including advertisers, broadcasters, consumer and market research companies and other organizations.

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