Lexmark Optra C710 manual Using color, Understanding color, Types of color

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Using color

Understanding color

Types of color

Your printer gives you the power to communicate in color. Color attracts attention, commands respect, and adds value to your printed material or information. Using color increases reader- ship and is read more often than the same material printed in black and white. Color can be used to motivate people and speed the analysis of complex data. When you print on-demand color, you save money.

To enhance your use and understanding about color printing this chapter provides information about color and how to select, use, and adjust color for your network and desktop printing

To be effective, the use of color needs to be planned. The reason for this is how the human eye sees color. When light is used to produce color, it uses three primary colors. They are Red, Green, and Blue also known as RGB color. All printed output such as newspapers, magazines, brochures and of course your docu- ments use the colors Cyan, Magenta, Yellow, and Black they are known as CMYK color. Because the colors are presented to the human eye differently, what you see on your monitor may look different than what you have printed. By understanding how we see color on the screen and how we see color in printed docu- ments, we can better plan the use of color.

Chapter 4: Understanding color 75