C h a p t e r 1 0

P r i v a c y a n d S e r v i c e

 

 

 

TiVo Inc. (“TiVo”) is committed to protecting the privacy of your personal information. The TiVo Privacy Policy is published on the World Wide Web at www.tivo.com/privacy. We have printed it here for your convenience, but we encourage you to check the web site or call us for a copy of the current Privacy Policy. This Privacy Policy applies to your use of TiVo Basic service and the TiVo Plus service, as the case may be. For purposes of convenience only, the TiVo Basic service and the TiVo Plus service are each referred to individually as the “TiVo service” in this Privacy Policy. Where the Privacy Policy differs depending on the type of service you have, that difference will be noted.

Use of your Pioneer DVD Recorder with TiVo (referred to in this Privacy Policy as your “TiVo DVR”) with the TiVo service will signify your acceptance of this Privacy Policy. Thank you for using the TiVo service!

Summary of the TiVo Privacy Policy

TiVo knows how important personal privacy is to you, so we have designed our system and established strict policies to help protect the privacy of your Personally Identifiable Viewing Information. In summary, we want you to know that:

•The TiVo DVR collects certain types of information from its users, including Anonymous Viewing Information, Diagnostic Information, Commerce Information, and Service Information (each as defined below).

•TiVo has no way to access any of your Personally Identifiable Viewing Information (as defined below) from your TiVo DVR without your prior consent. Absent your consent, TiVo has no way of knowing what shows you-as an individual or household- have watched, recorded, or rated with “Thumbs

Up” or “Thumbs Down.” NOTE: If your TiVo DVR is receiving the TiVo Basic service, you may not be able to consent to TiVo’s collection of your Personally Identifiable Viewing Information from that TiVo DVR.

•TiVo does collect Anonymous Viewing Information; that is, information about viewing choices made while using your TiVo DVR, but that does not identify you as an individual or household. In other words, there is no personally identifiable information associated with your Anonymous Viewing Information that could identify the Anonymous Viewing Information as coming from you or your household.

•TiVo also collects Diagnostic Information from a small number of randomly sampled TiVo DVRs for quality control purposes. If you subscribe to the TiVo Plus service and don’t want your Anonymous Viewing Information and Diagnostic Information used in any way, simply tell us by writing to us or calling us at 1-877-367-8486. NOTE: If your TiVo DVR is receiving the TiVo Basic service, you may not opt out of TiVo’s collection of Anonymous Viewing Information or Diagnostic Information from that TiVo DVR; however, you are not required to provide TiVo with any Contact Information (as defined below) with respect to that TiVo DVR.

•If you affirmatively elect to engage in a commercial transaction such as by responding to an advertisement or promotion, TiVo will collect and disclose your Commerce Information (as defined below) to the commerce partner fulfilling the transaction. NOTE: If your TiVo DVR is receiving the TiVo Basic service, you may not be able to engage in commercial transactions from that TiVo DVR.

148