Hasselblad H2 user manual Three modes of operation and storage, Direct shooting to Adobe DNG

Three modes of operation and storage

Optimum portability and image storage are critical for the profes- sional photographer. The Ixpress CFH offers a free choice of the portable CF card storage, the flexible FireWire drive, or tethered operation with extended, special capture controls. With these three operating and storage options, the photographer is able to select a mode to suit the nature of the work in hand, whether in the studio or on location.

Direct shooting to Adobe DNG

Hasselblad has partnered closely with Adobe to make its new products fully compatible with Adobe’s raw image format DNG (‘Digital NeGative’), bringing this new technology standard to the professional photographer for the first time. The DNG file format enables raw, compressed image files to be opened directly in Adobe PhotoShop. This allows photographers to operate quickly and efficiently, reducing the “downtime” taken to process im- age data and enabling final images to reach the customer more quickly. Hasselblad image files now carry a full sets of metadata, including capture conditions, keywords and copyright, facilitat- ing work with image asset management solutions. For specialist photographers the full productivity and creative freedom offered by Hasselblad’s FlexColor workflow software is also available via importing the DNG file.

FlexColor and workflow

FlexColor is the software that is included with Hasselblad digital backs. It offers an image processing workflow with the highest degree of control for the studio photographer. In tethered operation tools like live video and overlay masking help bring productivity to advanced set composition. The newest FlexColor version allows the photographer to manipulate colour temperature and compare image details across multiple images for precise image selection. FlexColor works on the basis of the raw DNG files generated by the Ixpress CFH.

FlexColor runs natively on both Macintosh and Windows comput- ers and is licensed to allow you to provide free copies for all your co-workers and production partners.

Colour refinement – new colour handling concept

Colour management solutions have in the past imposed limitations on professional digital photographers, particularly when captur- ing various skin tones, metals, fabrics, flowers etc. To combat this, Hasselblad has developed a new, powerful colour engine in its FlexColor workflow software. With one camera set up, the new optimised colour engine produces reliable out-of-the-box colour without gradation, with skin tones and other difficult colours reproduced accurately.

Instant Approval Architecture

As an integral part of Hasselblad’s digital solutions the H2 is front- ing the Instant Approval Architecture from the split second of capture: Limitless digital image capture loses some of its potential if the photographer cannot quickly review and select the best im- ages to present to the client. Building on the success of its Audio Exposure Feedback technology, Hasselblad has created Instant

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