fully utilize all of the features or components of the Service if you choose not to provide certain information. If you do choose to give us personal information through the Service, we will collect and retain that information.

Non-Personal Information

When you use the Service, we may also collect "non-personal" information. We consider "non-personal information" to be information that, by itself, cannot be used to identify or contact you personally, such as demographic information (your age, gender, income, education, profession, zip code, etc.). Non-personal information may also include technical information, such as your IP address and other anonymous data involving your use of the Service.

Non-personal information may also include information that you provide us through your use of the Service, such as the terms you enter into the search functions of Social Hub, mail inbox and instant messenger. We reserve the right to use or disclose non-personal information in any way we see fit.

USE OF INFORMATION WE COLLECT

Our Services

We use your personal information to provide you with any services that you may request or require, to communicate with you and to allow you to participate in online surveys. We

use aggregated non-personal information about our users to understand the demographics of users of the Service, such as the percentage of male and female users, the geographic distribution of our users, the age ranges of our users, a combination of these and/or other demographics. We may also use the personal or non-personal information we collect to analyze how Service is being used, and to improve the content of the Service, and for marketing and promotional efforts.

E-mail Communications

If you send us an e-mail with questions or comments, we may use your personal information to respond to your questions or comments, and we may save your questions or comments for future reference. Aside from our reply to such an e-mail, it is not our standard practice to send you e-mail unless you request a particular service that involves e-mail communications. However, you consent to us contacting you by e-mail, and sending you information about products and services which we believe may be of interest to you. You may have the opportunity to subscribe to an electronic newsletter in which case information about the Service or our advertisers will be sent to your e-mail address. We will provide you with the option to change your preferences and opt-out of receiving those communications. You may request

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