Konica Minolta 180 manual Specific Target Markets, Corporate/Departmental Workgroup Market

Selling Strategies for the bizhub 180

SPECIFIC TARGET MARKETS

Specific target markets in which the bizhub 180 Series both should be targeted towards for greater success include:

•Corporate Departmental Workgroups

•Legal

•Insurance

•Finance

•Real Estate/Mortgage

More about each of these vertical markets are discussed below including a general description of their needs and specific applications ideal for the bizhub 180 Series.

CORPORATE/DEPARTMENTAL WORKGROUP MARKET

This is a general market category that falls across many industries. The capabilities of the bizhub 180 Series can provide workgroups within a corporation improved efficiency, improved productivity and advanced features they may not otherwise have with small department analog copiers (if they have one) and smaller network printers. Applications that these solutions can provide are:

•Networkable printing solution

•Local walk-up copying capabilities

•Local walk-up faxing capabilities up to 11"x17"

•Local TWAIN Scanning (standard)

•Duplexing single or two-sided originals

•Compact design, small footprint for crowded work areas

•Network Scanning

•Internet Faxing

Who to call on

Make sure to investigate all departments within an organization. You may find many other opportunities for placements that are not so obvious. Additionally, if your client is thinking about connecting the bizhub 180 Series as a printer, you should talk

to the IT/MIS Manager. They usually become involved in the decision making process.

65