✦Visual Impact. Photographers take
a lot of portraits and still life images
in their everyday work, but the best
images contain a combination of a
strong subject matter and creative
lighting. When setting up your stu-
dio photos, take color, tone, and
lighting all in consideration when
creating your image, as shown in
the image in figure 3.4. With a little
planning, you can maximize the
visual impact of your image.
✦Direction. When setting up the
lighting of a subject, the direction
of the lighting is your key to suc-
cess. There isn’t any rule for the
proper direction of the light from
your Speedlights. That decision is
up to you and how you want your
subject to appear in the final
image. When shooting portraits or
a still life, plan the direction of your
main light. You can keep your main
light straight on the subject, move
it to the left or right, or even place
it behind the subject.
54 Part II ✦Creating Great Photos with the Creative Lighting System
3.4 Plan your studio setup for visual impact, taking color, tone, and lighting into
consideration.
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