Xerox 2000 manual applications by industry, Newsletters, Decision making role

Models: 2000

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applications by industry

Decision making role

• Marketing

 

• Advertising

 

• Graphic arts/creative services

 

• Public relations

Key benefits of digital colour printing

• Increase sales

 

• Grow profits

 

• Build brand identity/recognition

 

• Provide ability to change to demographic and

 

economic markets

 

• Improve response with targeted marketing

 

based on buying preferences

 

• Facilitate micro-marketing

 

• Build customer loyalty

 

• Accelerate competitive response

 

• Reduce inventory/obsolescence

 

• Lower short run costs

 

• Provide multi-lingual material to improve

 

response

 

• Provide stock flexibility

 

• Ease registration requirements

Newsletters

Typical vertical application name

• Direct sales channel

 

• Human resource

 

• Distributor/OEM

 

• Shareholder

 

• Technical bulletins

Decision making role

• Marketing

 

• Human resources

 

• Employee services

 

• CEO

 

• Engineering

Key benefits of digital colour printing • Organise and classify information

Accelerate competitive response

Reduce costs/contain costs

Improve quality

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Page 85
Image 85
Xerox 2000 manual applications by industry, Newsletters, Decision making role