applications by industry
| based on buying preferences |
| • Facilitate |
| • Build customer loyalty |
| • Accelerate competitive response |
| • Reduce inventory/obsolescence |
| • Lower short run costs |
| • Provide |
| response |
| • Provide stock flexibility |
| • Ease registration requirements |
Compensation and benefit booklets | |
Typical vertical application name | • Cover/spine |
| • Booklet |
Decision making role | • Human resources |
| • Employee services |
Key benefits of digital colour printing | • Improve comprehension and recall |
| • Improve employee satisfaction |
Presentations/proposals/reports |
|
Typical vertical application name | • Proposals |
| • Research reports |
| • Market reports |
| • Overheads |
| • Handouts |
| • Inserts |
| • Cover/spine |
Decision making role | • Marketing |
| • Retail sales |
| • CEO |
• Managing director
• Research
Key benefits of digital colour printing • Ensure impact
•Enhance professional image
•Improve comprehension and action
•Build brand identity/recognition
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