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Xerox manual Newsletters, DocuColor 2000 series design guide

Models: 2000

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Key benefits of digital colour printing • Increase sales

• Grow business, revenue and profits

• Gain competitive advantage

• Build brand identity/recognition

• Improve response with targeted marketing based on season, ethnic, demographic, economic, geographic areas

• Improve subscriber compliance and wellness

• Improve response with targeted marketing based on buying preferences

• Facilitate micro-marketing

• Build customer loyalty

• Accelerate competitive response

• Reduce inventory/obsolescence

• Enable JIT delivery of print

• Reduce costs/contain costs

• Lower short run costs

• Provide multi-lingual material to improve response

• Ease registration requirements

Newsletters

Typical vertical application name	• Departmental
	• Human resource
	• Board of directors
	• Subscriber
Decision making role	• Marketing communications
	• Corporate communications
	• Human resources
	• Consumer relations
	• Graphic arts

Key benefits of digital colour printing • Organise and classify information

•Accelerate competitive response

•Foster consumer education and awareness

•Develop rapid response to regulations

•Reduce costs/contain costs

•Improve quality

DocuColor 2000 series design guide

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Xerox manual Newsletters, DocuColor 2000 series design guide

Contents

1. Digital print Table of ContentsIntroduction 2. Image reproduction process5. Selecting paper stock 3. Designing documents4. Submitting jobs DocuColor 2000 series design guidetable of contents 6. Binding and finishing7. Applications by industry Introduction A new way to look at documentsDocuColor 2060 design guide What is digital print? 1 Digital printDirect DocuColor 2000 series design guideDigital Segment/applicationDocument creation digital printDigital print workflow PrepressCAPTIONS TO BE SUPPLIED DIGITAL PRINT WORKFLOWDocuColor 2000 series design guide Correction required? PressPostpress digital printShort runs Benefits of digital printWhat does digital print mean to you? DocuColor 2000 series design guideJust-in-timeprinting digital printDistribute and print DocuColor 2000 series design guideVariable information printing digital printUse of colour Wrap-upDocuColor 2000 series design guide DocuColor 2000 Series technology 2 Image reproduction processPrinting stations BeltNip fuser Digital BlanketDocuColor 2000 series design guide TRACS image reproduction processPrint speeds/productivity Precise Registration SystemSRA3 DocuColor 2000 series design guideSRA3 SRA3image reproduction process Image size/paper sizeScreens Paper size nameDocuColor 2000 series design guide PLEASE SUPPLY ORIGINAL PICGamut image reproduction processProcess colours DocuColor 2000 series design guideDesign elements to discuss with your printer 3 Designing documentsPaper stock Image considerations DocuColor 2000 series design guide150dpi designing documents300dpi 225dpiA3 size Image area, bleeds and foldsDocuColor 2000 series design guide Maximum image size174 x 174mm designing documentsImage area Image area320 x 450mm DocuColor 2000 series design guideSRA3 paper size Maximum paper sizeChoice of screens Specifying coloursdesigning documents 600 SCREEN 300 SCREEN 200 SCREEN 150 SCREEN 600 SCREEN 300 SCREEN 200 SCREEN 150 SCREEN Vignettes DocuColor 2000 series design guide11 point text on white background, 4 point line Textdesigning documents 11 point text on black background, 4 point line10 point text on white background, 3 point line 11 point text on white background, 4 point line11 point text on black background, 4 point line 10 point text on black background, 3 point lineC:0% M:0% Y:0% K:100% C:50% M:0% Y:0% K:100% Solid blacksdesigning documents C:0% M:50% Y:0% K:100% C:0% M:0% Y:50% K:100%Knockout, overprint and trapping Image mottleDocuColor 2000 series design guide Resource collection File formatsdesigning documents DocuColor 2000 series design guide Creating PDFsPLEASE SUPPLY Dot gain Design elements to avoiddesigning documents DocuColor 2000 series design guide Large areas of solid colour designing documentsDocuColor 2000 series design guide Stock considerations 5 Selecting paper stockDigital printing process Grain direction Paper influences on print qualityFormation DocuColor 2000 series design guideselecting paper stock Why paper doesn’t always work the way it shouldWeight FinishTextured stock and offset Moisture and offsetMoisture and digital printing Textured stock and digital printingPaper stretch Thick paper stocksCoated papers selecting paper stockBrightness ShadeOpacity DocuColor 2000 series design guideLight/Image Reflectivityselecting paper stock How an image reflects on a smooth paper surfaceBOND Paper gradesDocuColor 2000 series design guide TypeBook publishing selecting paper stockType TypeType DocuColor 2000 series design guideUNCOATED OFFSET continued Commodity offsetType selecting paper stockUNCOATED OFFSET continued Cardstocks boardsTEXT AND COVERS continued DocuColor 2000 series design guideCOATED OFFSET Type selecting paper stockUNCOATED DIGITAL Xerographic, digital, laser, colour copyCoated 2 sided DocuColor 2000 series design guideType Typeselecting paper stock INDEX OR BRISTOLPaper handling and storage DocuColor 2000 series design guideWrap-up selecting paper stockSelect paper that has good formation DocuColor 2000 series design guide Collating 6 Binding and finishingFolding and scoring Types of folds ScoringDocuColor 2000 series design guide binding and finishing Side stitching BindingSaddle stitching DocuColor 2000 series design guidePerfect binding Edition bindingbinding and finishing Looseleaf binding Mechanical bindingDocuColor 2000 series design guide Die cutting Finishing touchesTrimming LaminationShrink wrapping VarnishEmbossing DocuColor 2000 series design guideDouble-sidedprinting binding and finishingDocuColor 2000 series design guide Business graphics Financial services7 Applications by Industry Presentations/proposals/reportsManuals DocuColor 2000 series design guideapplications by industry Promotional materialsNewsletters DocuColor 2000 series design guideStatements Compensation and benefit booklets/directoriesNotifications applications by industryPromotional materials Consumer productsCatalogues DocuColor 2000 series design guideNewsletters applications by industryDecision making role DocuColor 2000 series design guide ManualsNotifications Typical vertical application nameapplications by industry Compensation and benefit bookletsPresentations/proposals/reports Promotional materials HospitalityDocuColor 2000 series design guide Presentations/proposals/reports applications by industryCompensation and benefit booklets based on buying preferencesDocuColor 2000 series design guide ManualsNewsletters Typical vertical application namePresentations/proposals/reports Professional servicesapplications by industry NewslettersPromotional materials ManualsCompensation and benefit booklets DocuColor 2000 series design guideCourse packs/manuals/booklets Educationapplications by industry Presentations/proposals/reports Newsletters/mailersDocuColor 2000 series design guide Promotional materials applications by industry• Improve quality • Improve parent satisfaction Course packs/manuals/booklets Health careOther Promotional materialsPresentations/proposals/reports applications by industry• Event/program notices Other Compensation and benefit bookletsNewsletters/mailers DocuColor 2000 series design guideFederal Government – Armed forces Local Council - General servicesPublic sector State Government - Department of HealthState Government - Department of Labor DocuColor 2000 series design guideFederal/State Government - Department of Welfare applications by industryDocuColor 2000 series design guide Key applicationsMicrosoft Office colour charts APPENDIXMicrosoft Excel standard Chart fills and Chart lines colours microsoft office colour charts DocuColor 2000 series design guide Out of gamut colour - no close match possibleIndigo microsoft office colour chartsDark Teal PlumOut of gamut colour - no close match possible DocuColor 2000 series design guideClose colour match possible RGB colour charts APPENDIXGreen Red =Blue Green RGB colour chartsRed = BlueGreen Red =Blue Green RGB colour chartsRed = BlueGreen Red =Blue Green RGB colour chartsRed = BlueGreen Red =Blue Green RGB colour chartsRed = BlueGreen Red =Blue Green RGB colour chartsRed = BlueGreen Red =Blue CMYK colour charts APPENDIXMagenta 0% YellowCyan Magenta CMYK colour charts0% Yellow CyanMagenta 10% YellowCyan Magenta CMYK colour charts10% Yellow CyanMagenta 20% YellowCyan Magenta CMYK colour charts20% Yellow CyanMagenta 30% YellowCyan Magenta CMYK colour charts30% Yellow CyanMagenta 40% YellowCyan Magenta CMYK colour charts40% Yellow CyanMagenta 50% YellowCyan Magenta CMYK colour charts50% Yellow CyanMagenta 60% YellowCyan Magenta CMYK colour charts60% Yellow CyanMagenta 70% YellowCyan Magenta CMYK colour charts70% Yellow CyanMagenta 80% YellowCyan Magenta CMYK colour charts80% Yellow CyanMagenta 90% YellowCyan Magenta CMYK colour charts90% Yellow CyanMagenta 100% YellowCyan Magenta CMYK colour charts100% Yellow CyanDocuColor 2000 series design guide Pantone colour charts APPENDIXDocuColor 2000 series design guide PANTONEPantone colour charts DocuColor 2000 series design guide PANTONEPantone colour charts PANTONEDocuColor 2000 series design guide Pantone colour charts PANTONEDocuColor 2000 series design guide PANTONEPantone colour charts VioletDocuColor 2000 series design guide PANTONEPANTONE Pantone colour chartsPANTONE PANTONEDocuColor 2000 series design guide Pantone colour charts PANTONEDocuColor 2000 series design guide PANTONE Pantone colour chartsPANTONE PANTONEDocuColor 2000 series design guide Pantone colour charts PANTONEDocuColor 2000 series design guide BlackPantone colour charts DocuColor 2000 series design guide Pantone colour charts DocuColor 2000 series design guide Pantone colour charts DocuColor 2000 series design guide Pantone colour charts DocuColor 2000 series design guide Pantone colour charts DocuColor 2000 series design guide Pantone colour charts DocuColor 2000 series design guide Pantone colour charts DocuColor 2000 series design guide Pantone colour charts DocuColor 2000 series design guide Glossary DocuColor 2000 series design guide Bleedglossary DocuColor 2000 series design guide Crossoverglossary ElectrophotographyDocuColor 2000 series design guide Grainglossary Impressions per hourDocuColor 2000 series design guide Looseleaf bindingglossary OverprintDocuColor 2000 series design guide Preflightglossary RosetteDocuColor 2000 series design guide Sheet-fedpressglossary StockDocuColor 2000 series design guide Varnish