Consumer products
Manufacturing, industrial, retail, wholesale, consumer electronics
Catalogues
Typical vertical application name | • Product |
| • Parts |
| • Channel |
Decision making role | • Marketing |
| • Catalogue sales |
| • Advertising |
Key benefits of digital colour printing | • Speed up turnaround time |
| • Reduce inventory/obsolescence |
| • Improve response with targeted marketing |
| based on buying preferences |
Promotional materials
Typical vertical application name | • Point of sale |
| • Flyers |
| • Sell sheets |
| • Danglers |
| • Specifications |
| • Brochures |
| • |
| • Price sheets |
| • CD jewel case inserts |
| • Video case inserts |
| • Sale campaigns |
| • Coupons |
| • Notices |
| • Counter cards |
| • Event notices |
| • Mock up packaging |
| • Test marketing |
| • Labels |
| • Postcards |
| • Exhibition brochures |
DocuColor 2000 series design guide
7 - 6 
