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Xerox manual Hospitality, Promotional materials, DocuColor 2000 series design guide

Models: 2000

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Hospitality

Hospitality

Restaurants, hotels, convention centres, travel agencies, advertising agencies, cruise lines, tour operators

Promotional materials

Typical vertical application name	• Conference materials
	• Flyers
	• Danglers
	• Brochures
	• Price sheets
	• CD jewel case inserts
	• Video case inserts
	• Sale campaigns
	• Coupons
	• Notices
	• Counter cards
	• Event notices
	• Labels
	• Postcards
	• Menus, placemats
	• Signage, posters, banners
	• Maps/directions
	• Business cards
	• Program of events
	• Customised internet response
	• Calendars
Decision making role	• Marketing
	• Advertising
	• Promotions
	• Event planning
	• Graphic arts

Key benefits of digital colour printing • Increase sales

•Grow profits

•Build brand identity/recognition

•Provide ability to change to demographic and economic markets

•Improve response with targeted marketing

DocuColor 2000 series design guide

7- 10

Image 88

Xerox manual Hospitality, Promotional materials, DocuColor 2000 series design guide

Contents

Table of Contents Introduction1. Digital print 2. Image reproduction process3. Designing documents 4. Submitting jobs5. Selecting paper stock DocuColor 2000 series design guidetable of contents 6. Binding and finishing7. Applications by industry Introduction A new way to look at documentsDocuColor 2060 design guide What is digital print? 1 Digital printDocuColor 2000 series design guide DigitalDirect Segment/applicationdigital print Digital print workflowDocument creation PrepressCAPTIONS TO BE SUPPLIED DIGITAL PRINT WORKFLOWDocuColor 2000 series design guide Press PostpressCorrection required? digital printBenefits of digital print What does digital print mean to you?Short runs DocuColor 2000 series design guideJust-in-timeprinting digital printDistribute and print DocuColor 2000 series design guideVariable information printing digital printUse of colour Wrap-upDocuColor 2000 series design guide DocuColor 2000 Series technology 2 Image reproduction processPrinting stations BeltNip fuser Digital BlanketDocuColor 2000 series design guide image reproduction process Print speeds/productivityTRACS Precise Registration SystemDocuColor 2000 series design guide SRA3SRA3 SRA3Image size/paper size Screensimage reproduction process Paper size nameDocuColor 2000 series design guide PLEASE SUPPLY ORIGINAL PICGamut image reproduction processProcess colours DocuColor 2000 series design guideDesign elements to discuss with your printer 3 Designing documentsPaper stock Image considerations DocuColor 2000 series design guidedesigning documents 300dpi150dpi 225dpiImage area, bleeds and folds DocuColor 2000 series design guideA3 size Maximum image sizedesigning documents Image area174 x 174mm Image areaDocuColor 2000 series design guide SRA3 paper size320 x 450mm Maximum paper sizeChoice of screens Specifying coloursdesigning documents 600 SCREEN 300 SCREEN 200 SCREEN 150 SCREEN 600 SCREEN 300 SCREEN 200 SCREEN 150 SCREEN Vignettes DocuColor 2000 series design guideText designing documents11 point text on white background, 4 point line 11 point text on black background, 4 point line11 point text on white background, 4 point line 11 point text on black background, 4 point line10 point text on white background, 3 point line 10 point text on black background, 3 point lineSolid blacks designing documentsC:0% M:0% Y:0% K:100% C:50% M:0% Y:0% K:100% C:0% M:50% Y:0% K:100% C:0% M:0% Y:50% K:100%Knockout, overprint and trapping Image mottleDocuColor 2000 series design guide Resource collection File formatsdesigning documents DocuColor 2000 series design guide Creating PDFsPLEASE SUPPLY Dot gain Design elements to avoiddesigning documents DocuColor 2000 series design guide Large areas of solid colour designing documentsDocuColor 2000 series design guide Stock considerations 5 Selecting paper stockDigital printing process Paper influences on print quality FormationGrain direction DocuColor 2000 series design guideWhy paper doesn’t always work the way it should Weightselecting paper stock FinishMoisture and offset Moisture and digital printingTextured stock and offset Textured stock and digital printingThick paper stocks Coated papersPaper stretch selecting paper stockShade OpacityBrightness DocuColor 2000 series design guideReflectivity selecting paper stockLight/Image How an image reflects on a smooth paper surfacePaper grades DocuColor 2000 series design guideBOND Typeselecting paper stock TypeBook publishing TypeDocuColor 2000 series design guide UNCOATED OFFSET continuedType Commodity offsetselecting paper stock UNCOATED OFFSET continuedType Cardstocks boardsTEXT AND COVERS continued DocuColor 2000 series design guideCOATED OFFSET selecting paper stock UNCOATED DIGITALType Xerographic, digital, laser, colour copyDocuColor 2000 series design guide TypeCoated 2 sided Typeselecting paper stock INDEX OR BRISTOLPaper handling and storage DocuColor 2000 series design guideWrap-up selecting paper stockSelect paper that has good formation DocuColor 2000 series design guide Collating 6 Binding and finishingFolding and scoring Types of folds ScoringDocuColor 2000 series design guide binding and finishing Binding Saddle stitchingSide stitching DocuColor 2000 series design guidePerfect binding Edition bindingbinding and finishing Looseleaf binding Mechanical bindingDocuColor 2000 series design guide Finishing touches TrimmingDie cutting LaminationVarnish EmbossingShrink wrapping DocuColor 2000 series design guideDouble-sidedprinting binding and finishingDocuColor 2000 series design guide Financial services 7 Applications by IndustryBusiness graphics Presentations/proposals/reportsManuals DocuColor 2000 series design guideapplications by industry Promotional materialsNewsletters DocuColor 2000 series design guideCompensation and benefit booklets/directories NotificationsStatements applications by industryConsumer products CataloguesPromotional materials DocuColor 2000 series design guideNewsletters applications by industryDecision making role Manuals NotificationsDocuColor 2000 series design guide Typical vertical application nameapplications by industry Compensation and benefit bookletsPresentations/proposals/reports Promotional materials HospitalityDocuColor 2000 series design guide applications by industry Compensation and benefit bookletsPresentations/proposals/reports based on buying preferencesManuals NewslettersDocuColor 2000 series design guide Typical vertical application nameProfessional services applications by industryPresentations/proposals/reports NewslettersManuals Compensation and benefit bookletsPromotional materials DocuColor 2000 series design guideCourse packs/manuals/booklets Educationapplications by industry Presentations/proposals/reports Newsletters/mailersDocuColor 2000 series design guide Promotional materials applications by industry• Improve quality • Improve parent satisfaction Health care OtherCourse packs/manuals/booklets Promotional materialsPresentations/proposals/reports applications by industry• Event/program notices Compensation and benefit booklets Newsletters/mailersOther DocuColor 2000 series design guideLocal Council - General services Public sectorFederal Government – Armed forces State Government - Department of HealthState Government - Department of Labor DocuColor 2000 series design guideFederal/State Government - Department of Welfare applications by industryDocuColor 2000 series design guide Key applicationsMicrosoft Office colour charts APPENDIXMicrosoft Excel standard Chart fills and Chart lines colours microsoft office colour charts DocuColor 2000 series design guide Out of gamut colour - no close match possiblemicrosoft office colour charts Dark TealIndigo PlumOut of gamut colour - no close match possible DocuColor 2000 series design guideClose colour match possible RGB colour charts APPENDIXGreen Red =Blue RGB colour charts Red =Green BlueGreen Red =Blue RGB colour charts Red =Green BlueGreen Red =Blue RGB colour charts Red =Green BlueGreen Red =Blue RGB colour charts Red =Green BlueGreen Red =Blue RGB colour charts Red =Green BlueGreen Red =Blue CMYK colour charts APPENDIXMagenta 0% YellowCyan CMYK colour charts 0% YellowMagenta CyanMagenta 10% YellowCyan CMYK colour charts 10% YellowMagenta CyanMagenta 20% YellowCyan CMYK colour charts 20% YellowMagenta CyanMagenta 30% YellowCyan CMYK colour charts 30% YellowMagenta CyanMagenta 40% YellowCyan CMYK colour charts 40% YellowMagenta CyanMagenta 50% YellowCyan CMYK colour charts 50% YellowMagenta CyanMagenta 60% YellowCyan CMYK colour charts 60% YellowMagenta CyanMagenta 70% YellowCyan CMYK colour charts 70% YellowMagenta CyanMagenta 80% YellowCyan CMYK colour charts 80% YellowMagenta CyanMagenta 90% YellowCyan CMYK colour charts 90% YellowMagenta CyanMagenta 100% YellowCyan CMYK colour charts 100% YellowMagenta CyanDocuColor 2000 series design guide Pantone colour charts APPENDIXDocuColor 2000 series design guide PANTONEPantone colour charts DocuColor 2000 series design guide PANTONEPantone colour charts PANTONEDocuColor 2000 series design guide Pantone colour charts PANTONEDocuColor 2000 series design guide PANTONEPantone colour charts VioletDocuColor 2000 series design guide PANTONEPantone colour charts PANTONEPANTONE PANTONEDocuColor 2000 series design guide Pantone colour charts PANTONEDocuColor 2000 series design guide Pantone colour charts PANTONEPANTONE PANTONEDocuColor 2000 series design guide Pantone colour charts PANTONEDocuColor 2000 series design guide BlackPantone colour charts DocuColor 2000 series design guide Pantone colour charts DocuColor 2000 series design guide Pantone colour charts DocuColor 2000 series design guide Pantone colour charts DocuColor 2000 series design guide Pantone colour charts DocuColor 2000 series design guide Pantone colour charts DocuColor 2000 series design guide Pantone colour charts DocuColor 2000 series design guide Pantone colour charts DocuColor 2000 series design guide Glossary DocuColor 2000 series design guide Bleedglossary DocuColor 2000 series design guide Crossoverglossary ElectrophotographyDocuColor 2000 series design guide Grainglossary Impressions per hourDocuColor 2000 series design guide Looseleaf bindingglossary OverprintDocuColor 2000 series design guide Preflightglossary RosetteDocuColor 2000 series design guide Sheet-fedpressglossary StockDocuColor 2000 series design guide Varnish